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8 Twitter Tips for Promoting Your Blog

A few days ago I wrote an article ”Twittering Vs. Blogging: Is Twitter a Blog Replacement or an Enhancement for Blogs?“ I made the case that Twitter can be an effective marketing tool for leveraging your followers - NOT as a blog replacement.

So when I came across the title of a Twit Tip it immediately caught my eye. The title was “Using your Blog to Promote Twitter” and before I even read the post I knew right away that the writer had got it wrong.

Basically the author said that we should be adding a “Twitter Roll” to our blogs:

“The advantage of a twitter roll is not only to keep tabs on your preferred twitters; it’s to let readers know who they are as well, and promotes Twitter.

Granted, he also mentions that followers might accidentally stumble upon our blog, but he says this more as an afterthought and the main crux of his post is that we should be driving traffic over to Twitter.

Hmm, I really don’t see it that way and these are my reasons:

  1. First of all, more blogs today are getting rid of blogrolls. They are considered old school and going the way of the dinosaur.
  2. Twitter is designed for short, burst announcements to communicate with your followers, grab their attention and to build relationships. But it is NOT a replacement for blogs.
  3. Your blog is your most important tool in your Web 2.0 arsenal. You should think of it as being concentric to your overall social media marketing strategy (Twitter or any other Social Networking site) for leveraging your followers over to your blog.
  4. Heck, Twitter (like all social networking sites) doesn’t even offer you a top-level domain. Might as well just stay on Blogspot — right? (NOT).
  5. Twitter is quickly becoming a search engine in its own right for finding more fodder to write on your BLOG.
  6. If you are a marketer trying to make money you will want your Twitter followers to visit your blog and click on your ads.
  7. Like I said before, as a communication tool Twitter is still rudimentary and needs a lot of work. It is more efficient to conduct a discussion on your blog comments section than it is to follow a conversation on Twitter. (Especially with all of the third party plugins and scripts that are now available).
  8. Ultimately your blog is where you want the action to be. You want your readers to follow you over to your real blog on your own domain and a site that belongs to YOU.

We should be leveraging Twitter to drive traffic over to our blogs – not the other way around. The bottom line is I see this as a flow-chart with all of your social networking sites pointing back to your blog like the illustration below.

Blog Bloke Web 2.0 World

It’s a Blog Bloke Web 2.0 World after all isn’t it? ;-)

But seriously, there will always be some back-flow but it’s important that we understand the hierarchy and keep our perspective on this.

What do you think?

Written March 21st, 2009 by | 212 Comments | Filed under: *Best Tips, Blog Tips, Featured Tips, Social Media Tips, Twitter Tips , , , ,

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212 Responses to “8 Twitter Tips for Promoting Your Blog”

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  1. 1
    Tarheel Rambler (Lee) Says:

    To be honest, I just can’t get into Twitter. In some ways, it reminds me of the old days when I spent hours and hours on IRC, but it’s harder to follow the conversation. AOL and Yahoo have had IM forever, and again it was easier to follow discussions. I predict that in less than two years people will be on to the next great online communication tool…whatever that is.

    In some ways, with the proliferation of web cams, I’m surprised there isn’t more of a movement to a video based social networking tool. But then we’d have to contend with the idiots showing up in their underwear (or less) in the chat venues.

  2. 2
    Tarheel Rambler (Lee) Says:

    By the way, my Website Grade was 97! :D

  3. 3
    Blog Bloke Says:

    Hi Lee, us veterans know from past experience that 2 years is a lifetime when it comes to popular apps. Yes, even Twitter will eventually fall to the newest craze. So they had better hurry up and figure out a way to make money with it.

    I agree it seems like the only ones who took advantage of webcams was marketing podcasters and porn stars. I wonder if there’s a connection? ;-)

  4. 4
    Blog Bloke Says:

    Excellent! I redid mine again today and I got a 99.3 score. The score seems to vary depending on which site I compare mine to.

  5. 5
    recettes Says:

    excellent article, thank you

  6. 6
    Debbie Dolphin Says:

    For me, trying to follow Twitter conversations is like Who’s on First, What’s on Second, and I Don’t Know what they’re saying on Third.

    Does anyone know if these Social Sites actually drive traffic to our Blog or are Social Sites being used to give Bloggers a false sense that they have interested readers who are allegedly following them?

    As far as Blogrolls and Sidebar widgets go, I don’t read them since my focus is reading the content of the post. The only reason my Blog has a Blogroll is to prevent Bloggers complaining about their link being removed.

    Debbie Dolphins last blog post…Lighthouse Keeper Job Resources

  7. 7
    Blog Bloke Says:

    Thanks you for saying so Recettes.

  8. 8
    Blog Bloke Says:

    Hi Debbie:

    “Does anyone know if these Social Sites actually drive traffic to our Blog or are Social Sites being used to give Bloggers a false sense that they have interested readers who are allegedly following them?”

    It’s actually both.

    1. Yes, I can tell you truthfully I am getting traffic from Twitter. Not only from my followers, but also from my followers, followers.

    2. When you start getting a lot of followers it’s not humanly possible to follow all of the conversations. However using 3rd party software like TweetDeck or Snarfer (which I use) you can filter what you want from the noise.

    3. I think you are right it’s silly boasting about having thousands of followers. They’re living in a dream world if they think they are all really their “friends”.

    4. However, through this blog I have come to have a relationship with regular commenters like you and I believe I can now call you my “friend”. (At least I hope so). It’s a little different from the real world but we have interacted enough to have developed a friendship so to speak. It’s the same with Twitter or any other social network site.

    Like all things though we need to keep our perspective.

  9. 9
    Holly Powell Says:

    Thanks for sharing this post.. I would just like to say that I like twitter.. It is a nice site for me and the tools are great. It is a great site to meet new people and friends.. with this truly you can get traffic.. I firmly believe that we make our wealth through building personal relationship. After all, no man is an island..

  10. 10
    Blog Bloke Says:

    ..no man is an island.. OR a WOMAN!

    Thanks for sharing your thoughts with us Holly.

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