Why Do We Blog?
We’ve all asked ourselves why do we blog. But my take on it is a little different than what you will read out there. I have had time to reflect on this question, especially after my sabbatical from blogging. So here are my thoughts as I prepare to relaunch Blog Bloke dot com.
The simple fact is you will probably never be a top Blogger according to the ‘popular’ definition out there.
Yes I said that. I know that isn’t what you wanted to hear, but please hear me out.
Like many of us you might be trying to make a career for yourself online, promote a business and improve your position in the SERPS, authority etc. These reasons are self-evident and important reasons for you to blog.
But what if you are not a niche or business blogger? You might be blogging for personal fulfillment, fun or pleasure. Not to say that being popular isn’t important to the human condition (of course).
A little Blog Bloke Background:
For example, when I first started blogging I used to stress over how many comments I received until I realized it’s NOT really an indicator of ‘influence’. When it comes down to it, it is just narcissism.
Yes, some old school seo types might tell you Google uses it as an indicator of popularity. But it’s funny how things change, and now we are hearing that Googlebot is looking more closely at those comments because a lot of it is spam and/or faked. Yes, really.
Anyhow, as I was saying I am human too. Like you I had also fallen into the comment trap until readers pointed out that my posts were so complete that it didn’t leave much room for further commenting. (That’s what I was told).
So long story short I stopped stressing over comments when I understood that most of the so-called ‘popular’ blogs are just marketers that are clever at manipulating themselves into the limelight.
I should also mention it is marketers who own the keys to the kingdome. What I mean by that is marketers run the popularity lists, bolster each others’ comments, etc. So unless you are part of their network you can’t compete because it is rigged.
Nevertheless, if we don’t have a lot of comments we feel that we are a loser and doing something wrong. The plethora of blog posts about getting more comments are a testimony to this reality.
There is an old saying if you want more comments, just write about getting more comments. That is an old blogger trick.
But what you don’t realize is they are playing reverse psychology on you because they know you will never get as many comments as they do. It keeps them on a pedestal with you looking adoringly at your blogging mentor who is getting a gazillion comments.
With all the gaming, affiliate linking, phonyism and cronyism that goes online, it’s really hard not to be cynical. Or like they say, ignorance truly is bliss.
But if the truth be known, ironically a lot of the biggest and best blogs out there get very little comments, if any.
I have also noticed that many people prefer to comment on Twitter and Facebook instead of commenting directly on my blog. Which brings us to another matter like Klout, etc. but I will leave that discussion for another time.
So although getting a lot of blog comments is nice for our ego, it shouldn’t be something that we should be stressing over (or quitting blogging like some people do).
This is my advice: Stop beating yourself up over it.
If you believe the number of blog comments that you get, or the number of Twitter/Facebook followers you have is an indicator of your self worth .. you’re headed straight to a therapist’s couch. Fast.
It’s a reason why many bloggers jumped to Facebook. To get more interaction. But I have noticed Facebook keeps changing it’s algorithm and we get more ads and promoted content and less of our ‘friends’. So that is no longer a valid reason to quit blogging.
The fact is the world is a pyramid by design. No matter how hard you try, what your political, business or personal aspirations are, only a few can be at the top of the heap.
So do the math, and stop sweating your comments section.
That is why I always preach your online priorities should strive for personal fulfillment and enjoyment, or making money if that is your goal. That is the TRUE definition of success. Everything else is just gravy.
Although this goes against what those other ‘gurus’ will tell you - life’s experience has taught me one important truism.
Most at the top of the heap aren’t there because they are necessarily better. It is because they are better at manipulating their way to the top.
Or like my blogging friend Wayne Hurlbert reminded me (how could I forget).
“Manipulation might work in the short term, but being REAL lasts forever”.
Being REAL. Isn’t that what blogging should be all about?
After all, that’s why we have Twitter and Facebook for idle chit-chat.
Lately it seems my comments section is just a playground for link spammers anyway. Yes, I have my tongue in my cheek and your comments are always welcome.