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Look Before You Link: Relationship Blogging or Conducting the Perfect Interview? You Choose

Hot off the heels of yesterday’s post I came across another blogger who happened to be discussing linking strategies. It struck me as funny that she calls it relationship blogging and yet she seems to support the elitist model:

Define your brand values. Know what your blog is about and have values. Every established brand has values. That’s what draws us and keeps coming to a brands that we love. Figure out the key values of your blog and identify blogs that share the same values as yours. You’ll have a lot in common as people.

Have a standard of quality. Write down the traits you hold as a standard and look for them before you link. If you’re want a long-term relationship, go for quality and relevance before traffic. [Editors note: don’t quality, relevance and traffic go hand in hand] A quality blog that’s a friend for months or years has lasting value after a spike in traffic is long forgotten.

Look for bloggers who have differentiated their blogs. High-quality, one-of-kind blogs have huge growth potential and the bloggers who run them usually have plenty of marketing savvy to share.

An interesting comment from someone who’s copied the same format as a gazillion other blogs (including me), but I digress…

BLOGBloke’s simple interpretation of the above: “So what can you do for me, huh babe?” And “welcome to my mutual admiration society.”

That’s some relationship. But wait! There’s more! Isn’t the following statement also a contradiction?

Keep current with relationships you already have. Visit and link to the blogs that have been your friends all along. Source.

Ok, so perhaps what she really meant to say was we should only keep relationships with blogs that fit into our “brand“, “standard of quality” or “values“? Just wondering. Or maybe she ought to have entitled the post more aptly: “Interviewing Your Future Blog Partners” don’t you think (rhetorical question).

It’s common knowledge that sharing links with blogs having a high relevancy and pagerank will help to increase our own rank (coming from an SEO perspective of course). So tell us something that we don’t already know.

But is that what blogging is really all about? Should we link only to blogs within our niche or who think like us, personally like us, or who can help us get ahead and become a so-called successful blogger?

The last time that I checked the blogosphere it was all about the conversation. So since when do all all roads (and conversations) converge to a single opinion? (Only in totalitarian regimes like Little Kim’s).

Does success only mean a higher pagerank, how much traffic we sustain or money that we make? You scratch my back and I’ll scratch yours. But if your scratch doesn’t meet my expectations, forget it buddy.

Somehow I don’t think so (and hope not). Good grief, the blogosphere will become even more splintered, reactionary and elitist than it already is. I don’t know about you but my blogosphere is so much bigger than that.

Think about it. If we all became successful then wouldn’t that just lower the bar and we’d have to start all over again? Just think of the headaches it would cause for Technorati! They would go crazy. No more top 100 bloggers to list.

What would they call the a-listers if we were all to become successful? Reinvent the alphabet perhaps? Or how about this… we’ll call them Super Bloggers! Yeah, I like that. Then again, maybe it would be for the best so we could all blog on a level playing field again. Wouldn’t that be a hoot.

Is this the way we develop our relationships in the real world? (Well maybe some of us do). But speaking for the majority of us, we don’t subscribe to the notion of relationships like golddiggers who interview their potential partner’s resume before dating. You know the type I’m talking about. The brown nosers who have their schnoz so far up the ass of the rich and famous they can’t see the forest from the pubic hair.

So let me see:

  • Does he make lots of money? Check!
    Does he drive a nice car? Check!
    Does he hob-nob in the highest of blog circles? Check!
    Does his family lineage have any blue-blood? (Be sure to ask for a DNA sample). The jury is still out on that one!
    Does his computer come with dual-core processors, 4 gigs of ram and a 24 inch high def monitor? Check!
    Does he have a well known highly ranked blog? Check!

Well I guess five out of six ain’t bad.

Written April 3rd, 2007 by | 17 Comments | Filed under: *Best Tips, Blog Tips, MythBusters , , ,

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There are 17 Comments so far to “Look Before You Link: Relationship Blogging or Conducting the Perfect Interview? You Choose”

  1. *grin* Does his computer come with dual-core processors, 2 gigs of ram and a 24 inch high def monitor? Check!
    I’m so there baby - tell me where to link you *slurp* *s;urp*

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  2. This ProBlogging thing has its purpose, I suppose, but most of the bloggers out there are like me: blogging because it’s fun to do. I link to other blogs that are fun to read. Simple as that. I don’t blog or link for money, status, pagerank or any other silly crap like that, because I have a life.

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  3. Oh my!

    Dear Vics, um… (blushing), I’m married btw, but I think I’ll be seeing you in my dreams tonight… thanks so much for the virtual fanatasy…

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  4. I’ll get to you in a minute Rory.

    Well said Kirsten. Bloggers like you are refreshing and what keeps the blogosphere from being turned into a late night TV infomercial.

    But wait! There’s more… You too can make 6 Figure Income… Just buy my course and…

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  5. I trigger ideas for other people and never expect credit or links to my blog. Some even use my own “catch” phrases. I’m just flattered. BOY, people take blogging way too serious.
    The other day, I saw a BIG, HUGE sign that said “YO-YO” in Jaco. Wonder what that’s about?!

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  6. Ok, enough is enough. This thread has gone way off base so this is one those rare exceptions where I’m going to have delete some comments (including my own) and start fresh.

    I cannot edit comments — only delete them. So if I’ve deleted yours please don’t be offended but it’s just that I want to remove anything that refers to the problem and I don’t want this degenerating any further than it already has. It’s one of those things that no matter how hard I try to fix it matters only seem to get worse.

    It was probably as much my fault as anyone’s for allowing myself to be baited into the situation in the first place, but I still hold to my opinions and nothing will change that.

    Nonetheless, I wish to emphasize that this post is NOT about any one person. I just used a certain post as my source for inspiration to raise a much larger issue that is bigger and more important than only one individual.

    The issue is about linking and is it appropriate to justify NOT linking to another blog under certain circumstances. For example, certain crowds in the blogosphere will use me as a source for their information but they will not link to me because they’re pissed that I’ve criticized them. That is just plain and simple WRONG.

    You must give credit (links) to your sources if you are writing on a topic that they may have inspired or is related to information you have gleaned from them regardless if you like them or not. That is just proper blog etiquette.

    Trying to justify criteria for not linking like the author has suggested is just another excuse to create elitist blogarchies that shut out the rest of the blogosphere for their own personal gain, and I’m not falling for it.

    Neither should you only just link to those who are within your little clique, who always agree with you, or you happen to like, or can help your pagerank, or to climb up the social ladder. You should not discriminate based on pettiness or bruised egos. The blogosphere is supposed to be a “conversation” and like it or not we are all interrelated one way or another.

    We should link to a post if it has inspired us to write or is directly related to what we are writing even if the blog in general does not necessarily represent our “values”, disagrees with us or meets our approval. The rules for sources (linking) should be no different than if you were writing a book or a paper for your college course.

    To not do that is in fact wrong and defeats the conversational aspect of the blogosphere. If that breaks down then we might as well just go back to Web 1.0 and make our sermons on old-school websites. Forget about having comments, trackbacks, backlinks etc… who needs them.

    One further thing. A new rule for commenting. It is ok if a commenter wishes to take me task and disagree with me, or make accusations against me that require me to respond. I love a good discussion, BUT you MUST provide a proper profile or a legit URL that leads to your blog/website. I want to see a real person behind the name otherwise my suspicions will get the better of me. I will not respond to anyone who insists on hiding behind anonymity under those circumstances, and the comment will be deleted.

    Much thanks to everyone who has contributed to this thread and if you wish to continue this discussion please do so, but do not refer back to the original problem that we just had.

    Thank you and cheers!

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  7. TICA MACHA: How about YO-YO @ Blog Bloke? Works for me!

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  8. Oh, did I miss all of the exciting comments? Darn it! I link to almost anybody, I’ve had people tell me not to do that, that I should be more selective…if everyone refused to link to the newbie bloggers then what kind of blogoshpere would it be? Not a very nice one, that’s for sure.


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  9. Not at all Christy, the water is still warm so jump right in.

    You make an excellent point. The blogarchy would have us believe linking is just about improving one’s step up the corporate ladder. I’ve met too many people like that in the real world. You know who they are. The frat boyz and girlz… the jerk at the water cooler who will fink out anyone to impress the boss…

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  10. Phenomenal post. I too get irritated by some of the “fake” bloggers out there. While I’m all for making money, I believe people should do so through providing GENUINE, USEFUL content to the public. I was blessed with the gift of being a good writer so why should I let that go to waste? Again, awesome post, I’m subscribed.

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    Reply by: BLOGBloke at 6:48 pm said...

    @sam wotton, welcome to the family Sam and glad you liked it!

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  11. Ηеllo woulԁ you mind sharing which blog ρlatfoгm you’re using? I’m going to
    start my own blog in the near futuгe but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m lookіng foг
    something comρlеtely unique.
    P.S Sorry fοr getting off-tορic but I
    hаd tо aѕκ!

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    Reply by: Blog Bloke at 9:11 am said...

    Thanks for the compliment. I use Wordpress and my design is my own creation.

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  12. […] like I’ve already said (paraphrased) in a previous post … Is it appropriate to justify NOT linking to another blog under certain circumstances? For […]

  13. @sam wotton, welcome to the family Sam and glad you liked it! http://bit.ly/7Rt9mn

  14. Look Before You Link: Relationship Blogging or Conducting the Perfect Interview? You Choose http://t.co/KPt2fBXg via @BLOGBloke

  15. Look Before You Link: Relationship Blogging or Conducting the Perfect Interview? You Choose http://t.co/KPt2fBXg via @BLOGBloke

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