6 Blog Tips to Maximize Your Traffic
When is the Right Time to Hit the Publish Button?
Most of us want to see more traffic and comments on our blogs. All too often we are left scratching our heads and wondering if we’re just talking to ourselves into a closed microphone …
HELLO! Is there anyone out there?
Sound familiar? That can be a lonely and frustrating experience, and a reason why so many of us end up abandoning our blogs.
There are exceptions of course, such as arrogant a-listers who intentionally turn comments off to shut out the noise (i.e. us) so they can hear themselves preach, but that’s another story.
For a long time I struggled with why at times traffic and comments can be so high that I can’t keep up with it, and then there are times when it’s almost non-existent.
At first I thought it was probably due to the popularity of a post. That made sense I guess … if the post sucks then why should they comment.
But then I looked at other blogs who sucked worse than mine and yet they were still getting comments (and traffic I assume). Hmm.
Then I noticed that despite some of my posts being Dugg or Stumbled, the number of comments were not commensurate with the number of hits I was getting. It just made me go hmm even more.
So then I thought it might have something to do with my style of writing that endears readers to leave comments (or not). But that didn’t make sense either because I’m still the same writer that I always was, or at least, I think I am…
Anyhow, I reasoned that it might help if I left open-ended questions at the end of my posts, and for the most part it does work, but again — not always.
So why the inconsistency? There had to be another reason that was escaping me. So I’ve been analyzing my blog statistics a little closer to see if there might be any trends that could help shed light on this perplexing dilemma.
After closer scrutiny I noticed some trends that could be affecting my blog traffic as well as the number of comments that I’m receiving. So I thought I would jot these trends down and share them with you:
1. I’ve noticed that traffic and commenting on this blog is slower on weekends. So I’m assuming that my readers are too busy going out for dinner, socializing and carrousing, spending time with family, or visiting the local pub (which also reminds me that I need to get a real life beyond my blog).
But I was doing it just the opposite. I was writing most of my posts on the weekend and very little during the weekdays.
2. Alternatively, peak traffic and commenting seems to happen more on weekdays between Monday through Friday (with Saturdays being the slowest day). Again, that’s probably because of reasons mentioned above, and also because readers are blogging at work behind the boss’s back.
Don’t worry I won’t tell ;-)
3. So given these observations, from now on I’m going to leave the weekends for tweaking the template or pruning my archives, and post mostly Monday through Friday.
You can of course still post on the weekends, but my advice is to keep the best ones for the weekdays when your traffic is at it’s peak.
4. The best time that I’ve found for publishing posts is in the morning hours Eastern Standard time U.S., when people are rising and going to work.
My largest demographic for traffic seems to be coming from the U.S., and the rest is a toss up between Canada, India, the UK, Netherlands and Scandinavia, Asia, Australia, Europe and South America.
This won’t be easy for Blogger users who have no way of scheduling posting in advance like Wordpress can. (The rumour is that might change in the near future).
That totally sucks, and means that Blogger users will have to stay up later or get up earlier to hit the publish button. It’s also one more reason why I’ve moved over to Wordpress.
5. Of course your traffic stats may tell you a different story, so you will have to adjust your schedule accordingly.
6. So my advice is take a closer look at your traffic stats, and you should be publishing your best posts in the morning of your target demographic, and on the days when your traffic is busiest.
Makes sense don’t you think? After all, what have you got to lose?
Of course there are other blog tips to consider like the quality of your content and your writing voice but that will be another post.
* This post has been recently updated