What HP Learned from Blogging
For those of you who want to blog for dollars, you might learn a thing or two from Hewlett Packard’s mistakes:
Blogging has gone mainstream It has reached a critical mass. Companies are starting to wake up to the mighty power of blogs and the heightened voice of the customer fueled by blogs. What HP has learned from blogging clearly validates this fact.
HP Commits A Blunder:
Hewlett Packard Company HP is a technology company that operates in more than 170 countries worldwide. It has also launched a blog program to further enable it to connect with customers and build beneficial long term relationships.
However its blog program met a snag when one of its bloggers David Gee (head of worldwide marketing for HP’s management software business) deleted a negative comment on his blog.
It elicited a damaging backlash from the blogging community It all started when an HP customer posted a legitimate comment on David Gee’s blog about the not so good experience he had when he upgraded his media center personal computer… read more @ What HP Has Learned From Blogging