<   Prior Home         Share Blog Bloke     Share Blog Bloke Tips       Share to Twitter       Share to Facebook       Share to Twitter       Share to Google Plus       Share to LinkedIn       Pin this       Get Updates            
        Next   >  

Un-Marketing 101

Yes my friends I am the real, original blogging Un-Marketer … and let me tell you why you should un-market yourself pronto.

Marketers today are a dime a dozen.


Because they follow the same format.

  1. They have the typical photoshopped pic; 
  2. All shiny and spiffed up in their sunday-best business suit;
  3. Airbrushed with tons of makeup, hair done to the nines (or shaved head preferably for the men);
  4. A huge smiley face, bleached white chiclets (aka teeth);
  5. The same pose, arms folded over chest, grinning a-la-Forbes style;
  6. With an in-your-face email opt-in form adorning their header and profile;
  7. Cornball business name (e.g. ‘Pro Social Media Labs Inc.’ whilst running their empire out of a bedroom);
  8. Outrageous (and unverified) claims of income and social media expertise. (Who’s your guru);
  9. In-your-face landing pages and email pop-up forms. (They call it permission marketing. I call it permission spamming. You always wanted to be on somebody’s list didn’t you. Rhetorical);
  10. A cheesy headset microphone strapped to their mouth preaching to the choir. (Hello … can you hear me now);
  11. Link bait titles. (We love those don’t we);
  12. Or variations of the theme (your mileage may vary);
  13. All the while recycling those old ”tips” for the upsell (many that they stole from me);
  14. Etc., etc., etc…

Sound familiar? Seriously! Yawn. You know what I’m talking about. Some of these dudes are downright scary and look like snake oil salesmen more than anything else. (And some look like the person sharing your church pew last Sunday. Purely coincidental of course).

Blog Bloke CEOA long time ago I started something called “Contrarian Blogging“. Just like they tell you to not follow the crowd when it comes to investing, well the same goes for doing business online.

I call it Contrarian Marketing (or Un-Marketing).

Don’t reinvent the wheel. Dare to be bold. Dare to be different!

(By the way, I created the avatar on the right as a parody of the Forbes-style marketer).

So how can you be different? By not copying what others have done before you. Go in another direction.

To boldly go where no marketer has gone before.

Whatever you do be authentic. Be Real.

Do you want to stand out from the crowd? Then here’s a tip from your friendly Blog Bloke. Un-market yourself now and let me show you how.

I’m creating a new series of UnMarketing articles for your reading pleasure.

OMG! I even created a new “marketing” category just for it. Will wonders never cease.

Stay tuned dear friends. More goodness to follow…

Written June 8th, 2013 by | 11 Comments | Filed under: Blog Tips, Featured Tips, Marketing Tips

Thanks for Sharing     Share - enable java in your browser Share to Twitter            

Did you enjoy this article? Keep up to date with Blog Bloke Tips the moment it's published by email. Your Privacy is Guaranteed and will not be shared with anyone.

Keep it real with Blog Bloke Thanks for reading the original Blog Bloke. You can read more about me here. Contact me if you have any questions, tip requests or if you would like to be a guest blogger. Keep it real every day and subscribe to the newsfeed, share with friends or follow me.

    Subscribe to the Newsfeed     Share to Twitter     Share to Facebook     Share to Google Plus     Pin this     Share to LinkedIn

Got an opinion? Let's be real and start a conversation:

It's your turn to tell Blog Bloke what you think, ask a question or suggest another blog tip. Don't forget the comments policy and I'm looking forward to reading what you have to say.

There are 11 Comments so far to “Un-Marketing 101”

  1. Looking forward to future articles!

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: (BB) Blog Bloke at 6:38 pm said...

    Me too. Thanks for dropping by.

      Reply   ·   Share Share Blog Bloke Tips  

  2. Un-marketing - love it! I get a dozens of emails from marketers and businesses (old and new - online and offline) that try to sell you their wares and ideology rather than have a conversation. And the best way to have a conversation with someone is to tell them a story. I love stories. I’m looking forward to hearing some from you and learning from them to. Thank you.

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: (BB) Blog Bloke at 5:08 pm said...

    I call that “permission spamming”. Glad you like it Giuseppe and stay tuned. There are more good things to follow…

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: Jewel at 5:11 pm said...

    Careful, he has many stories. :)

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: Blog Bloke at 7:14 pm said...

    You know me so well.

      Reply   ·   Share Share Blog Bloke Tips  

  3. Have you ever considered about including a little bit more than just your articles? I mean, what you say is valuable and all. Nevertheless think about if you added some great graphics or videos to give your posts more, “pop”! Your content is excellent but with pics and video clips, this blog could certainly be one of the very best in its field. Fantastic blog!

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: Blog Bloke at 1:48 pm said...

    Um … seriously?

      Reply   ·   Share Share Blog Bloke Tips  

  4. Hey BB:

    Liked this very much. It is important to do your best at being who you are. We all take the journey of bumps and mistakes along the way, but what I love most is what we learn from each other in chats, etc. when we talk about the everyday annoyances that clutter something that could truly be beneficial, if only relevant. Look forward to more of these!

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: (BB) Blog Bloke at 9:04 pm said...

    Thanks for driving by Heather. This blog has been all about helping others since its inception and will continue so long as I am able.

      Reply   ·   Share Share Blog Bloke Tips  

  5. Thanks for this marvelous posting! I truly enjoyed reading it. You are a great author. I want to encourage you to continue your great posts and have a
    nice day!

      Reply   ·   Share Share Blog Bloke Tips  

Share     Share this article with your friends

Subscribe to Better Blog Tips Newsfeed   SUBSCRIBE to Bloke Bloke's Articles (Newsfeed)

Subscribe to Better Blog Tips Newsfeed   Subscribe to only Comments for this Article | TrackBack URL

You can also use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>