12 Blog Tips for Identifying Web 2.0 Scams
Walking the Online Minefield (Safely) to the Other Side
Although the names, dates and technology may change, some things just never do. Seasoned surfers know the web is abound with online hustlers and scammers, and the new media is no exception.
Recently I came across one of these hambones who also happens to be using Twitter to hawk their wares. The scammer is trying real hard to convince you to buy their course(s) or get hired as a consultant.
This character has also been doing some serious sucking up to a-listers, and from what I’ve seen so far it’s working. It just goes to show you what a little schmoozing and a pretty face can accomplish.
What’s that old saying? Oh yeah, “there’s a sucker born every minute”. The scam artists know this well and that is what they’re banking on.
Which is why I’m writing this post - so the innocent will be a little more net savvy as they make their journey on the hazardous road that we call the web 2.0.
Amazingly this person boasts thousands of Twit followers. I know of some hacks that can game Twitter. In fact I’ve been a victim of this myself, with twits suddenly showing up in my follow list that I never subscribed. So I assume this scammer knows about the cheat, or there are a lot more suckers out there than I first anticipated.
So I thought I would use this person as a case study to show you some common tell-tale signs that should set your alarm bells ringing. I’m not going to give you the link but if you should ever come across their site you will immediately notice the resemblance.
12 Blog Tips for Avoiding Web 2.0 Scams:
- You join a Social Network group and get spammed with sleazy sales pitches. The social web is becoming a hotbed of online scammers trying to pick our pocket under the guise of being our friend. Well thanks for wanting to be my friend, but…
- Watch out for phrases like “Limited Time Offer”. Or in other words — better hurry while the offer still lasts (pant, pant) as they try to create a false sense of urgency! I thought I heard it all on late-night TV infomercials but old clichés like this are still being recycled in the new media.
- They call themselves “Coach” or some other clichéd, self-absorbing title. How lame can you get. These characters are cropping up everywhere with their corny sales pitches. The funny thing is most of these so-called experts look like they’re barely out of school. Yet they claim to be know-it-all enough to be your online “coach“. My advice is to check their credentials and background to see how much knowledge and experience they really have. If you can’t corroborate their claims then whatever you do, don’t give them your money and run like hell.
- Their blog/site is just a front to sell you something. Many of these are obvious but some are very good at concealing it (even some a-listers). They recycle information from the web to draw you in to sell their books, courses, services (so call the “coach” eh) products, advertisements or some form of low-life marketing scheme. I’ve seen more of these splogs than I care to remember. Like I said before — run!
- They offer testimonials from their alleged customers without any verifiable contact information. Or they provide names of alleged business partners where everyone is a CEO or an Executive from a no-name company. Yeah, right! No doubt they’re just a network of sleazeballs swapping out names.
- The text is abundant with LARGE print, bold fonts and bright colors. It is written in a format full of sensationalistic headlines, exclamation points and teasers that are designed to excite you and have you begging for more!
- Sorry, but I’m not impressed. Remember, if it’s written in a manner that feels like you are being manipulated, then it’s probably true. Also remember that if something sounds too good to be true — it probably is.
- They love to use clichéd superlatives like ”Master”, “Success”, “Pro”, “Secrets”, “Zen”, “Prosperity”, “Opportunity”, “Make Money“ or some other hokey variation (that appeals to our greed and perceived happiness) to describe themselves, products or services. They know this stuff attracts minions like flies on the proverbial poop. One exception might be the Robin Good blog that’s been around a long time using the term ”Mastermind”. No offence intended Luigi.
- They tell you everyone else is a scammer and everything that you’ve heard before is BS. Only they know what the TRUTH is (because the truth is out there, ya know) despite using the same sleazy tactics as those whom they put down.
- They claim huge incomes and that anyone can duplicate their “success” if you will just buy their course, or book, or… The funny thing is they don’t offer any proof that their so-called “students” have made anywhere near the amounts claimed. Apparently the only people making the big money are the same ones who make these claims selling us their courses, books, ads, speaking engagements… so go figure.
- “But Wait … There’s More”… near the end of their sales-pitch they might also have a so-called “special gift” offer to entice you to buy. In my humble opinion it’s no different than adding more crap on poop.
- They offer a “30 day risk-free trial” - but insist on taking your credit card info anyway. Hah! Not my card in this lifetime.
Some things never change, even if the technology does.
What’s really shameful is some of the more “successful“ of these scammers try to reinvent themselves into media celebs. It really makes you go hmm. It also makes you want to subscribe to that a-list doesn’t it (rhetorical question).
Lately I’ve been feeling like a minnow swimming in a pool of sharks. Or a better analogy might be crossing a minefield of Bouncing Betty’s cutting me off at the knees.
I realize that by writing this post I run the risk of being unpopular in some circles – especially with those who want to make money off the web. But this is not about me against making money.
It is about making money the right way, and the best way I can point that out is by exposing the errors that are being made. After all, just because you know how to make lots of money doesn’t always make it right.
There’s also something called ethics to consider.
So if you see any of these 12 examples then take my advice, turn your tail and run. Better still click on the next button or close down the tab.
Caveat (B) Emptor: Let the (Blogger) Beware!
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I have seen this all over the net. I have some that have followed me on twitter that I end up blocking. How about an honest days work. I guess that has no meaning any more.
Curtiss last blog post…My Cartoon alter ego
The catchword being “honest”
Blog Bloke reply on August 24th, 2008 1:50 pm:
No body wants to work hard anymore. If someone wants something today, they want it right away and money being one of them.
Suckers get sucked in by suckers…
“suckers get sucked in by suckers”
I like that. Can I borrow it?
Yes you can.
Jaffer reply on August 25th, 2008 5:43 am:
Blog Bloke reply on August 24th, 2008 10:45 pm:
I always knew of tip 10. If someone is successful, why will the person waste his time to teach you. If his goal is to help someone, why don’t he donate his money or volunteer for charity.
axiobloggers last blog post…Clear Your Firefox History With Stealther Addon
BINGO! You hit the nail on the head my friend. Well said.
Blog Bloke reply on August 25th, 2008 12:43 am:
Great post - really are timeless tips. I think this started when Ogg offered Grog 2 rocks for only ten stones, but if he bought now he’d also get a free boulder!
The only thing that kind of smells of sour grapes is you lack of actual details. If you want to be a Hornblower - blow the horn. name names, show us details of their scams - really out them! Without the details of who you think the scammers are it kind of… no offense intended - smell of sour grapes and that these guys are scamming better than me. I’m not saying you are scamming people, (I don’t know you one way or the other well enough to know that) it just kind of has that feeling.
I really want to know who you think the bad guys are so I stay away from them or at least know who is on your radar screen so I can make an informed decision.
Can ya do that?
It’s not my intention to personalize this. If I did then maybe I could be accused of “sour grapes”. I believe that by keeping it general it makes a better reference tool for my readers when they come across sites like these.
By the way, if you check out my archives you will see that I have pointed the finger in the past. The problem with that method is it ends up in an online fist-fight that goes nowhere. Then it really does denigrate to being sour grapes.
Speaking of that, as I speak I’m in the middle of a broo-ha-ha with another online marketer over this post. If anyone can be accused of sour grapes it would be him.
Blog Bloke reply on August 25th, 2008 3:08 pm:
Good list!
99% of them tell you nothing new.
The best idea to be safe from getting ripped of by bullshit ebooks is not to buy those at all.
Just wanted to say, I miss your comments over at Yo-Yo.
What is this Hi5? I am sick to death of getting notices to join. Hoping all is good in your corner of the world.
Pura Vida, Teri
hi5 is an “international social network site with a local flavor”, or so they say.
Blog Bloke reply on August 30th, 2008 8:13 pm:
This is my first time to visit your site. I find it very interesting and informative. Thanks! The tips you provided are very useful. There are a lot of scam sites out there so let’s be careful.
Thanks Borgz.
Blog Bloke reply on August 31st, 2008 9:26 am:
Just a quick note to let you know I recommended your blog as part of BlogDay2008.
http://www.imnotbeautifullikeyou.com/blogday2008/
Cheers!
Thanks so much Tata!
Blog Bloke reply on August 31st, 2008 11:57 pm:
Looks like a more and more people are becoming scammers in the Internet. I think what we should do now is to take extra precautions.
Thank you very much, it’s absolutely informative for me..
Great article, it actually assisted me in avoiding an ‘opportunity’ presented to me by some 2.0 Snake Oil Salesman.
Thanks!
This is a shameless comment to get you to check my blog, Bloke.
Thanks for the pic Teri.
Blog Bloke reply on September 21st, 2008 5:14 pm:
It never fails to amaze me how willing people are to fall for the latest scam to separate them from their money. I guess it’s a pretty safe bet that I will never be rich because my sense of ethics won’t permit me to use the kind of tactics in use by these people. But as P.T. Barnum said many years ago, “There’s a sucker born every minute.”
Thanks for doing your best to make people aware of these scam artists, Bloke. At least there is someone out there with the strength of character to point out these frauds.
Thanks Lee.
Blog Bloke reply on September 21st, 2008 2:51 pm:
My first time to visit your site and I can see true potential in your style of writing. I find it very interesting and informative. Thanks! The tips you provided are very useful. There are a lot of scam sites out there so let’s be careful. Like Jaffer said “Suckers get sucked in by suckers…”
That’s exactly what’s happening in most financial sites now, a savings account page was duplicated for scam not too long ago.
good points here. i think it’s especially true that scammers try to get people to make decisions quickly. for me, if what you’re saying is true, and if i have my doubts, then it should be fine with you that i’ll put off a decision for a week or maybe several. you try to rush me, then i’ll walk away.
koujis last blog post…haiku poem: help end hunger
Here’s a link I found recommended on Darren Rowse’s blog that I think is an example of what you’re talking:
Adsense Videos
I bypassed the doorway page that demands an email address. Talk about a bunch of hype.
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