Ten Rules of Good Blog Writing

One of the key elements of successful blogging is getting your writing up to snuff, and that entails good writing skills as well as finding your own style.

So here are ten points that you should consider the next when you write a post:

1. Use descriptive headlines that summarize the article. The key here is to create microcontent that can fare well enough on its own. For example, a good title would be “Edit Captions in Picasa Web Albums” that was used at the unofficial Google System. An example of a bad title would ”Greetings, Earthlings!” by the official Google blog.

Keep in mind the headline might be read in an RSS reader, a news portal that aggregates content, a search result, your blog archive, a bookmark and so on, so it may be surrounded by dozens of other headlines.

2. Write in an inverted pyramid style. Get to the point right away and mention the core ideas, then fill in the details in later paragraphs. The first and second sentence should allow people to decide if they want to continue reading.

3. The first link is the one most people click on, so it should also be the main link for your article. Also, too many links too close to each other diffuse your point and make you less of a filter, and a (news) blog should always be a filter for others.

4. In each longer post, re-introduce core ideas you mention because your readers come from all walks of life and may not be up-to-date (e.g. they may read your archived post half a decade from now coming from a search engine). It’s better to say “The Electronic Frontier Foundation yesterday announced … the EFF also said that …” than to say “The EFF announced… the EFF also said that …”.

5. Use lists, images, tables, sub-headlines, examples, indented notes, indented quotes, icons, colors, bold and italics to lighten up your article and make it easier to scan it. Don’t expect everyone to cling to every of your words; instead, you can expect a large part of your readers to sit at the office, a coffee in one hand and the mouse in the other, trying to get up to speed at 9 in the morning.

6. With a global audience it’s never a good idea to only use sophisticated words not everyone may know. Some of your readers may speak English only as second language. They may want to learn new words, but it shouldn’t come at the price of missing your post’s point. (If you only speak English as second language to begin with, following this rule might be much easier.)

7. Credit your sources with a mention and link. As opposed to mainstream news posts, bloggers usually tell where they got the story from.

8. Mark updates and changes (and do update and change when readers find something wrong in your writing).

9. Spellcheck your posts, and read them for clarity once or twice before posting. An error now and then isn’t bad but the less fewer errors, the more quickly people will be able to read and understand your article. (This rule, of course, is universal in writing and doesn’t just apply to blogging.)

10. To practically all of these rules there are exceptions. For example, when your post is very humorous in tone and has a punch line, you may specifically not want to give it away in the title. Or when you’re writing a longer essay, you’ll just have to live with the fact that you won’t be able to “cut to the chase” in the first paragraph. Another exception is that it’s not really necessary to mark every change, e.g. when you fix a typo somewhere in the text, or when you just posted 10 seconds ago. Not every post needs an image, etc. etc. And sometimes, breaking the rule is a conscious style element (e.g. this style of linking - not sure if it has a name - intentionally breaks rule #3). Via Google Blogoscope.

You see there is a method after all, and I personally try to keep all of these points in mind when I’m writing. I might not always be successful but practice really does make perfect (thanks Mom).

You might also want to check out another post on the same subject of good writing.