<   Prior Home         Share Blog Bloke     Share Blog Bloke Tips       Share to Twitter       Share to Facebook       Share to Twitter       Share to Google Plus       Share to LinkedIn       Pin this       Get Updates            
        Next   >  

“Traditional” Television Advertising is becoming Obsolete

Advertising agencies need to look at “Google-like” advertising model ‘Cost-per-Action’ if they want to survive:

Advertisers will be spending significantly less on television and increasingly more on online advertising in the next couple of years, according to a poll of major advertisers by Forrester and the Association of National Advertisers, writes ClickZ. Some 78 percent of the surveyed marketers said the effectiveness of their TV advertising has diminished in the last two years. Some 80 percent said they would instead invest more in web advertising, and 68 percent pointed to search marketing specifically. MarketingSherpa also recently released its Third Annual Study of 680 attendees from the ad:tech trade shows who responded to the survey in the second half of December 2005. The survey illustrated that in-house blogs and RSS feeds were the favored emerging tactics for marketers, which indicates that targeting consumers is not just about cracking the code on how to get consumers to click and buy online, but is also about the online medium in which advertisers target consumers.

Google was built on the backbone of Cost-per-Action and is a model that spurs market competition by lowering the barrier to entry for many advertisers. It works on a bid basis for more frequent placement where the advertisers only pay for results.

Related links: search engine, google, business, marketing, rss</a

Written April 2nd, 2006 by | 4 Comments | Filed under: Miscellaneous Blog Tips

Thanks for Sharing     Share - enable java in your browser Share to Twitter            

Did you enjoy this article? Keep up to date with Blog Bloke Tips the moment it's published by email. Your Privacy is Guaranteed and will not be shared with anyone.

Keep it real with Blog Bloke Thanks for reading the original Blog Bloke. You can read more about me here. Contact me if you have any questions, tip requests or if you would like to be a guest blogger. Keep it real every day and subscribe to the newsfeed, share with friends or follow me.

    Subscribe to the Newsfeed     Share to Twitter     Share to Facebook     Share to Google Plus     Pin this     Share to LinkedIn

Got an opinion? Let's be real and start a conversation:

It's your turn to tell Blog Bloke what you think, ask a question or suggest another blog tip. Don't forget the comments policy and I'm looking forward to reading what you have to say.

There are 4 Comments so far to ““Traditional” Television Advertising is becoming Obsolete”

  1. This is true. There are talks that Google and Co. will be purchasing “Empty” space inbetween tv stations that are unused to be able to stream Real Time ads/entertainment to the palms of your hand. There is much debate over the conflicts with other electronic products. Keep an eye open.

      Reply   ·   Share Share Blog Bloke Tips  

  2. Interesting post dude,
    CPA offers are great for building a quick business. You can become a full time marketer in only a month or too.

    PPC to CPA is what i love though. Keep up the good work

      Reply   ·   Share Share Blog Bloke Tips  

  3. Online marketing might beat television advertising someday but for now tv advertising seems to be winning.

      Reply   ·   Share Share Blog Bloke Tips  

  4. http://t.co/eSvTvt8s “Traditional” Television Advertising is becoming Obsolete This article argues that advertisers will

Share     Share this article with your friends

Subscribe to Better Blog Tips Newsfeed   SUBSCRIBE to Bloke Bloke's Articles (Newsfeed)

Subscribe to Better Blog Tips Newsfeed   Subscribe to only Comments for this Article | TrackBack URL

You can also use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>