STOP Obsessing Over Social Networks and Get Back to Real Blogging
Steve Ruble recently tweeted that we will soon be tiring of Facebook. So I thought I would take that idea a little further.
I’m recommending that you stop spreading your Google Juice all over the planet and get back to developing your real blog, because that is your real home on the web.
FACT: Social Networking sites are hogging your time and pagerank.
You don’t believe me? Well then consider this.When someone leaves you a comment on Facebook who do you think is the main beneficiary of that transaction? It’s Facebook of course.
Another example — when someone links to your MySpace (blog) who do you think is really benefiting? Right again — it’s MySpace (just look at their advertising revenues … they’ve gotten extremely rich thanks to you.)
So why on earth would you do that? It’s your real blog that deserves the Google Juice — not your fake blogs (i.e. your social network accounts).
Still don’t believe me? Then tell me which link is better:
You guessed it (I hope). But if you still don’t understand what I’m talking about then read the related posts below that will explain in more detail why you should be using your own custom domain instead of a subdomain on another network.
Notice that myself and the big blogs do not invest a lot of time and effort on Facebook, MySpace, BlogCatalogue etc. We might have a presence there but we divert the traffic back to our real blogs where it belongs.
Case in point: When everyone tires of Facebook and moves on to the next flavour of the month where will that leave you? Still writing back home at your real blog I hope. (I shudder to think of the consequences).
The bottom line is you should think of your real blog as your home base and your social network account (aka your fake blog) as only a marketing tool. Nothing more.
So my advice is to get your own Custom Domain Name for your real blog and hog all the attention for yourself. Focus on developing your real blog because over the long term that will bring you the greatest ROI (return on investment) for your time spent.