The New Social Depositories - So What’s the Big Deal?
“Ok, so I admit it. I’m stuck in a quandary and please indulge me with your words of wisdom. I’m still trying to figure out what’s all the fascination with Social Networks. Yes it’s true. I really am struggling with this new media thingy and I need your help. I mean REALLY” …
I wrote that two years ago and never got any further with it. The funny thing is a lot hasn’t changed and after mulling it over I’ve come to reach an epiphany. Warning: While you’re reading please keep in mind my tongue-in-cheek sense of humor and don’t take everything I say too literally (*_*).
- Let me be clear and state emphatically that you don’t need to be on all of the Social Networks. I repeat .. you DON’T need to be on ALL of the Social Network sites – only just the major players like Twitter or Facebook. Even then it’s still optional if you really need to be on them at all. Now please indulge me and move on to #2..
- It’s about being visible: This is probably more important for the marketers who want to become your guru and convince you they can make you rich. (No wonder they push social networking so much). The bottom line is it’s a numbers game and the more places you put your content the greater the possibility that someone might notice you. Or at least that’s the theory and that is really all there is to it … now please move on to #3..
- Search: BUT whatever happened to good ole Google? Wasn’t searching for information what it was supposed to do? (Notice how I put it in the past tense). Before social networks came along didn’t Google find it all for for you? Wasn’t it good enough? It was for me, now please read #4..
- But nowadays everyone seems to be on Twitter and it has quickly become the de facto search engine for finding things. No wonder the big “G” is rumoured to be buying it. Funny that Microsoft’s ‘Bing’ is making such a big deal about being better than Google. Obviously they still don’t get it, but then again MS has always been behind the 8-ball..
- After Twitter fizzles in lieu of the next big thing — what then? DO we really need to spend the rest of our lives chasing our long tail and transferring our accounts to the latest and greatest fad? I for one sincerely hope not..
- It’s about Perspective: Do you see where I’m going with this? Maybe now you understand why I call them Social “Depositories”. They are just big websites where you temporarily deposit your information until you move on the next bigger thing.
- Whereas in contrast to blogs which are your very own site (and your permanent home). Now maybe you understand why I’m always ragging on you to stick with your blog and consider social networks as a passing fad..
- I almost forgot … there is at least one HUGE benefit to social networking. It creates buzz and jobs in the industry. Like for example new blogs like Mashable that have carved out a niche for themselves. The funny thing is their arguments for the so-called New Social Media are the exact same thing that us old-timers said about blogging years ago. Hmm, could they really be one and the same?
- The names and faces (and technologies) may change but there’s nothing really new under the sun. So much for web 2.0. History really does repeat itself..
- The Bottom Line is: Think of your blog as your permanent residence on the web and the social depositories as your temporary vacation home (or your marketing signpost).
I love to stir up the pot. Agree/Disagree?