Social Media: Of Course It’s About The Technology Silly
I’ve been reading a lot of posts from Social Media gurus talking about how important psychology and the social sciences play into Social Media. In fact they’ve gone so far as to downplay technology to the point they say it’s practically moot, and that you only need to have a rudimentary knowledge of technology. Such as (for example) having just a basic understanding of the buzzwords .. and that’s about it.
Are they kidding?
I place the majority of Social Media “experts” into two camps. The social science/psychology dropouts and the internet marketers. Both however have one thing in common. They are good at manipulating their way into the limelight and amassing lots of followers.
Am I being too harsh? I don’t think so because I’ve long suspected these “experts” are really just armchair amateurs who are using social media to reinvent a career for themselves.
In fact I have rarely found a social media “expert” that actually lists any real solid credentials in the social sciences, psychology or even marketing for that matter. Most I suspect are paraphrasing books that they read and/or pilfering someone’s archives without citations or linking.
As my new friend Dave says:
My Google reader is stuffed full of professional blogging tips every week. I’ll visit the site and all the comments will be by other “blogging professionals”. What gives?
Well said! Or like I’ve always said the Blogosphere is Rigged.
I do however know some real bonafied professionals, but none of them are trying to present themselves as a social media “expert”.
Odd isn’t it?
But is that what Social Media is really all about? It seems to me it’s the technology that is the real driving force behind this new social media revolution.
I pride myself as being a knowledgeable geek. I’ve taken the time to learn technology and paid my dues, and it gets my knickers in a knot when I hear the techno-challenged pseudo-experts putting down technology.
If it weren’t for the technology we wouldn’t have Twitter, Facebook, Blogs or Smart Phones today now would we? (Obviously).
Another thing the social media “experts” are good at is saying the same message over and over again. Let’s face it, there are only so many ways you can rephrase the same message .. isn’t there? (Rhetorical).
The simple fact is technology is the great enabler and nothing much has changed since when Blogs first sprouted a decade ago.
I made that statement about Blogs many (many) years ago.
After all that’s what this revolution is all about, isn’t it? How complicated can this social media stuff really be.