<   Prior Home         Share Blog Bloke     Share Blog Bloke Tips       Share to Twitter       Share to Facebook       Share to Twitter       Share to Google Plus       Share to LinkedIn       Pin this       Get Updates            
        Next   >  

Social Media: Of Course It’s About The Technology Silly

I’ve been reading a lot of posts from Social Media gurus talking about how important psychology and the social sciences play into Social Media. In fact they’ve gone so far as to downplay technology to the point they say it’s practically moot, and that you only need to have a rudimentary knowledge of technology. Such as (for example) having just a basic understanding of the buzzwords .. and that’s about it.

Are they kidding?

I place the majority of Social Media “experts” into two camps. The social science/psychology dropouts and the internet marketers. Both however have one thing in common. They are good at manipulating their way into the limelight and amassing lots of followers.

Am I being too harsh? I don’t think so because I’ve long suspected these “experts” are really just armchair amateurs who are using social media to reinvent a career for themselves.

In fact I have rarely found a social media “expert” that actually lists any real solid credentials in the social sciences, psychology or even marketing for that matter. Most I suspect are paraphrasing books that they read and/or pilfering someone’s archives without citations or linking.

As my new friend Dave says:

My Google reader is stuffed full of professional blogging tips every week. I’ll visit the site and all the comments will be by other “blogging professionals”. What gives?

Well said! Or like I’ve always said the Blogosphere is Rigged.

I do however know some real bonafied professionals, but none of them are trying to present themselves as a social media “expert”.

Odd isn’t it?

But is that what Social Media is really all about? It seems to me it’s the technology that is the real driving force behind this new social media revolution.

I pride myself as being a knowledgeable geek. I’ve taken the time to learn technology and paid my dues, and it gets my knickers in a knot when I hear the techno-challenged pseudo-experts putting down technology.

If it weren’t for the technology we wouldn’t have Twitter, Facebook, Blogs or Smart Phones today now would we? (Obviously).

Another thing the social media “experts” are good at is saying the same message over and over again. Let’s face it, there are only so many ways you can rephrase the same message .. isn’t there? (Rhetorical).

The simple fact is technology is the great enabler and nothing much has changed since when Blogs first sprouted a decade ago.

Never in the history of mankind since Johann Gutenberg’s invention of the printing press has a technology empowered so many“ … Blog Bloke.

I made that statement about Blogs many (many) years ago.

After all that’s what this revolution is all about, isn’t it? How complicated can this social media stuff really be.

So ENGAGE!

Written October 10th, 2010 by | 34 Comments | Filed under: Blog Tips, Featured Tips, Social Media Tips , ,

Thanks for Sharing     Share - enable java in your browser Share to Twitter            

Did you enjoy this article? Keep up to date with Blog Bloke Tips the moment it's published by email. Your Privacy is Guaranteed and will not be shared with anyone.


Keep it real with Blog Bloke Thanks for reading the original Blog Bloke. You can read more about me here. Contact me if you have any questions, tip requests or if you would like to be a guest blogger. Keep it real every day and subscribe to the newsfeed, share with friends or follow me.

    Subscribe to the Newsfeed     Share to Twitter     Share to Facebook     Share to Google Plus     Pin this     Share to LinkedIn


Got an opinion? Let's be real and start a conversation:

It's your turn to tell Blog Bloke what you think, ask a question or suggest another blog tip. Don't forget the comments policy and I'm looking forward to reading what you have to say.

There are 34 Comments so far to “Social Media: Of Course It’s About The Technology Silly”

  1. Well said!! I have also been saying (for quite some time) that the “experts” in the field of “social media marketing” are just people looking for find a stay at home job for themselves and are super great bull shit artists.

    A true social media marketing experts are the same people who were “regular” marketing experts before “social media” was in the picture!! People who have spent their lives and careers learning how to use new technology paired with psychology to market a product or service.

    Ohh, and don’t get me started on the self proclaimed blogging gurus. They are littering the internet with garbage and self serving, self inflating crap about how you too can be a social media blogging professional. I could name names, but i’d rather not for fear of them sicking their “followers” on me - but the point is, the social media game essentially the same as high school. The people who think and feel they are important and spout it well are the ones who will get all of the “friends” and mass a group of mindless useless followers to buy what they hock.

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 4:11 pm said...

    @Lindsay, seems like we have a lot in common Lindsay. They gave up “sicking their followers” on me when they learned I can dish it out better than they can. Now they just try to ignore me .. but they still rank among my most ardent followers.

    Thanks for dropping by and commenting. Always appreciated.

      Reply   ·   Share Share Blog Bloke Tips  

  2. yea, if i had the time to rebut and deal with “them” then I would be doing everything you are, but instead I will back your statements and comment, but not direct names.. I hardly blog as it is - don’t have time to deal with an all out internet attack!

    I could go on and on about the social media experts, but apparently as long as the general public is willing to buy their crap, they will continue to sell it.

    I have found the best way to put those scammers and self-important douches out of business is to educate!

    p.s the link in my last comment wasn’t right.. i fixed it in this one

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 4:44 pm said...

    @Lindsay, I don’t normally name names either except for Darren Rowse who dared to challenge me and lived to regret it. I like the idea of education but now and then I can’t resist making a direct hit. ;-) I do all my own website design myself including logos, but I will keep you in mind next time I’m ready for a redesign, just in case.

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: Curtis at 5:37 pm said...

    @BLOGBloke, Never cared what Darren Rowse says. All hype

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: Curtis at 5:35 pm said...

    @Lindsay, Agreed

      Reply   ·   Share Share Blog Bloke Tips  

  3. yea, naming is not always the best, but sometimes it sure does feel good to call people out. Anyways, I have been reading through your archives and I definitely am enjoying myself.

    I have another blog as well which is more of a web design tutorial blog with a little snark and wit. I used to do blog design feedback but had to stop because I got inundated with requests even though most of the people who requested i review their blogs called me mean. I am blunt - have no issues with saying that!

    Anyways, I love meeting new people with similar goals and ethics as myself.

    As for design help.. From a designer’s standpoint, it shows that you did your logo and colors yourself - no disrespect. If you decide you want a new fresh look, hit me up.. Otherwise feel free to internet stalk me :)

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 5:04 pm said...

    @Lindsay, Hey .. I think I did a good job and received a lot of positive feedback. Anyhow, like they say beauty is in the eye of the beholder. Send me a mock-up if you have some ideas. I’m always open to improvement.

      Reply   ·   Share Share Blog Bloke Tips  

  4. thats what non designers say :) If you want a true honest critique with real honest to god education behind it, i’d be happy to offer. You can take it or leave it..

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 5:08 pm said...

    @Lindsay, no offense but there’s another saying talk is cheap. Send me proposal and I’ll let you know what I think. :-)

      Reply   ·   Share Share Blog Bloke Tips  

  5. Hey Bloke couldn’t agree more. So tired of seeing blogs and adds from so called experts. To be honest You and me were on twitter before they probably were. I remember Face Book was a barren waste land when I joined.

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 7:41 pm said...

    @Curtis, Darren Rowse and his minions didn’t join Twitter until long after I (we) did. Once again I was an early adopter and saw the benefits long before the internet marketers joined.

      Reply   ·   Share Share Blog Bloke Tips  

  6. Saying the same thing over and over indeed. Like:
    “5 Tips to learn from John Lennon if he were a blogger” Or,
    “Blogging like a 5 star restaurant”

    Entertaining yes, but I’ve heard it all before.

    I’m still subscribed to those cats. And still learn stuff here and there. But it’s always great to run across a “Bloke” like you that has a fresh perspective.

    Thanks for the shout :)

    I’m not trying to get rich or anything. Just get some traffic and maybe reach Google’s $100 payout. LOL.

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBlokeguessing at 7:46 pm said...

    @Dave, are you serious? Are there really titles like that out there? I’m guessing the so-called “blog tips” are just recycled crapola.

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: Dave at 8:07 pm said...

    @BLOGBloke, Yes sir… Wait I had it wrong… It’s “How to romance your readers like a 5 star restaurant”

    The Beatles one was pretty fun. It said that John Lennon wouldn’t worry about SEO. He wouldn’t care about “Googles algorithms”

    So, I started taking that attitude some myself. I wrote a post: “Googles Index Mystery” Much to my surprise it came up #1 in the listings.

    But I can’t be like John… I still work on tweaking new and old posts to get traffic using SEO. I just can’t help myself :)

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 8:31 pm said...

    @Dave, I like satirical, witty posts. At least it’s original and shows the writer has some brains. I’m always tweaking older posts myself. Nothing wrong with making it a little better. So how’s this for a title? My blog keeps “Getting Better All The Time”!

      Reply   ·   Share Share Blog Bloke Tips  

  7. I would like to start off by saying, thank you for supplying me using the information I’ve been searching for. I’ve been surfing the web for three several hours searching for it and would have given my correct arm if I would have located your site sooner. Not only did I find what I was searching for, but discovered answers to questions I never even believed to ask myself. Thank you for your wonderful web-site!

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 1:22 pm said...

    @sedo, well thank you for saying so. Those are very kind words indeed and please drop by and leave another comment again. Cheers!

      Reply   ·   Share Share Blog Bloke Tips  

  8. Excellent post Bloke! Thank you for sharing!

    Cheers!
    Shane

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 6:34 pm said...

    @Shane, and thanks for saying so

      Reply   ·   Share Share Blog Bloke Tips  

  9. Great article. I completely agree with the “saying the same thing over and over again” part. Social bookmarking sites have become saturated with top 10 articles that regurgitate what has been said before. At the end of the day it all comes down to making money. Its just a shame the web is getting spammed with rubbish content because of this.

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 6:34 pm said...

    @Dimz, ditto my friend

      Reply   ·   Share Share Blog Bloke Tips  

  10. I visited one of the A-Listers last week just to see what he was talking about. Yes it was problogger and introducing a new site of his, Where he gets all the crony’s that read problogger everyday to talk about on their blogs and build instant backlinks making his new site an almost overnight success.Then he will sell an ebook to them telling them how he can make money from any online project. I admire how they do this but can’t understand why people help them be a success

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 6:36 pm said...

    @Roezer, “can’t understand why people help them be a success” .. me neither

      Reply   ·   Share Share Blog Bloke Tips  

  11. I came across your page and found the blog really engaging. It not only got me reading but was also very informative. I am hoping to get more such worthwhile content to read. I will subscribe to your site right away. Please keep posting more.

      Reply   ·   Share Share Blog Bloke Tips  

  12. I agree with Lindsay that most so called social media “gurus” are super great bull shit artists. It sounds funny, but it’s true. In the short time I’ve been blogging I have already noticed the same rehashed junk on numerous websites. It is quite annoying.

    Anyhow I like your take on the whole social media thing and am glad to see someone tell it like it really is.
    Thanks, and nice looking blog.

      Reply   ·   Share Share Blog Bloke Tips  

    Reply by: BLOGBloke at 9:57 pm said...

    @Dave J., thanks for dropping by Dave and your kind comments. Keep it real :-)

      Reply   ·   Share Share Blog Bloke Tips  

  13. I agree with you, social media marketing experts are the same people who were regular marketing experts before ’social media’ came, nice post by the way

      Reply   ·   Share Share Blog Bloke Tips  

  14. Very good way. Keep working. Thank you

      Reply   ·   Share Share Blog Bloke Tips  

  15. This page seems to get a large ammount of visitors. How do you promote it? It gives a nice unique twist on things. I guess having something real or substantial to say is the most important factor.

      Reply   ·   Share Share Blog Bloke Tips  

  16. […] Social Media: Of Course It’s About The Technology blogbloke.com/social-media-technology/ – view page – cached I’ve been reading a lot of posts from Social Media gurus talking about how important psychology and the social sciences play into Social Media. In fact they’ve Tweets about this link […]

  17. NEW POST: Social Media: Of Course It’s About The Technology http://www.blogbloke.com/social-media-technology/

  18. "Social Media: Of Course It’s About The Technology" - http://bit.ly/9nsf4a via @BLOGBlokeTips

  19. What do you think about this BlogBloke commentary? Too critical of Social Media Professionals? or not? http://xrl.us/bh5re3

Share     Share this article with your friends

Subscribe to Better Blog Tips Newsfeed   SUBSCRIBE to Bloke Bloke's Articles (Newsfeed)

Subscribe to Better Blog Tips Newsfeed   Subscribe to only Comments for this Article | TrackBack URL

You can also use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>