Secrets of Blog Networks and Experts
Oh oh, the Bloke is gonna rant again. There’s nothing quite like a little contrarian blogging to stir up the pot because… well, why not? Besides, that’s what I’m known for and I see no reason for changing now. What was that they say about old dogs and new tricks?
Anyhow, have you ever noticed that a lot of the blog networks out there didn’t even make their own template? Yup, that’s right. They couldn’t write a stitch of code if their life depended on it.
They hire the “experts” to do it for them. And yet they are the first to offer you advice on how to make your blog look more “professional”. Can you appreciate the irony?
The same goes for some of the so-called blog experts out there. They preach about blogging for business and yet most of them have never been an entrepreneur before. They just dust off old books from the local library and throw an internet spin on it. It really makes you go hmm doesn’t it.
They are however very good at following SEO advice and packing their titles with keywords that guarantee traffic, and the gullible public and venture capitalists lap it up.
But it seems that they are more “expert” at being opportunists than anything else. A case of self-professed prophecy and reinventing oneself if there ever was. I could go on but I think you get the point.
For me it’s important that I practice what I preach, and if I’m going to toot my horn about how knowledgeable I am then I had better know what I’m talking about from personal experience.
If I haven’t already been there and done that, or rolled up my sleeves and got down and dirty in the trenches then I believe I should keep my mouth shut.
I mean, is it not reasonable to expect an “expert” to at least have some prior experience before calling themself one? To me it’s just common sense. Or even better — whatever happened to that long forgotten word called integrity? Call me old fashioned or a putz if you like but that’s what I believe.
Personally I don’t care how many books they may have wrote or podcasts published. Thanks to technology and the media almost anybody can get published these days.
Find out what their background was before they became so-called “blog experts”. Do they really know what the difference is between an html tag or a link? Have they ever run a successful business before?
So when you are contemplating linking to that so-called expert out there, do your due diligence before helping them with their already overinflated pagerank (and ego).
Because that’s what it’s all about. SHOW ME THE MONEY!
That should rile them. Heh!