RSS Users are more Plugged into the News
A new report from Nielsen//NetRatings says that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users. RSS users also visit news sites three to four times more frequently than non-users.
It is probably indicative of the fact that RSS users are generally more computer savvy and plugged-in thanks to the benefits of the technology. You can read the Press Release @ Cyber Journalist.