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Quality over Quantity | Substance over Style

Remember what mom always told you? Quality over Quantity. Substance over Style. Well it’s no different online.

With the competition heating up bloggers are on the lookout for something more to give them a competitive edge. So they flock to the copywriter blogs for help.

They will tell you to fill your blog titles with superlative keywords. Something that will catch the eye of readers and make them want to click on your links.

That sounds all well and nice doesn’t it, but there is a dark side to that kind of thinking.

Here is a definition of “superlative” so you will know what I mean:

  •  Excessive or exaggerated.
  • The extreme degree of comparison of an adjective or adverb, as in best or brightest.

They call that “Link Bait”.

When you read words like “excessive” and ”exaggerated“ what is the first thing that comes to mind?

It screams BS. It says desperation.

Read Me

Well that only goes so far. Because sooner or later your readers will catch on, and then they will move on when they see your blog posts are misleading them.

Remember the story about the boy who cried wolf?

“The tale concerns a shepherd boy who repeatedly tricks nearby villagers into thinking a wolf is attacking his flock. When a wolf actually does appear, the villagers do not believe the boy’s cries for help, and the flock is destroyed. The moral at the end of the story shows that this is how liars are not rewarded: even if they tell the truth, no one believes them.” Source

“Nobody believes a liar, even when he (or she) is telling the truth” ~  Aesop.

That was written by Aesop, a slave and story-teller who is believed to have lived in ancient Greece between 620 and 560 BC. You might say he was ahead of his time because the moral to the story is just as applicable today as it was then.

Boy Who Cried WolfIn a nutshell what he was saying is you can only BS for so long, and after awhile it gets old.

In the world of blogging it could even become lethal to your blog health.

Which leads me to another dark side to this sort of behavior.

There is the unrealistic pressure to keep one-upping your previous post.

And that creates another problem.

Where do you find the creative inspiration to keep pimping pumping out the content?

That is how so many bloggers fall into the curation trap, copying other people’s content or even recycling their own.

There are well known blogs (I could name names but you know who they are) that push this unethical nonsense all the time. They do their darndest to convince us that every blog post is a must read, the best article ever written and is the greatest thing since sliced bread.

(Sigh!) I don’t think so.

Been there and read that already. Nobody likes a braggart.

My time is important and when I read over-the-top titles I steer clear and avoid them like the plague. Cause I know it’s just copywriting hyperbole.

Quality over Quantity and Substance over Style.

Makes sense. Yes?

Written July 11th, 2012 by | 75 Comments | Filed under: Blog Ethics, Blog Tips, Favourite Blog Tips, Featured Tips, Writing Blog Content

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There are 75 Comments so far to “Quality over Quantity | Substance over Style”

  1. This is a good one. I keep telling myself this, but the truth is there will always be new readers who will get tricked by the link-bait. Maybe the real question is, do you just want page views, or do you want a group of loyal readers?

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    Reply by: Blog Bloke (BB) at 3:34 pm said...

    @laura, agreed. Some are niaeve and will be tricked while others are unethical and don’t care. A loyal readership is hard to develop and you don’t do that by misleading them.

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  2. nice site pal

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    Reply by: Blog Bloke at 12:37 pm said...

    @Farmer Joe, thanks buddy.

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  3. Now there are words to heed and listen to my friend and wow what a post..now lets see if those people who mislead dare come here and voice their copy to you!!!!

    well done!

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    Reply by: Blog Bloke at 3:23 pm said...

    @Diane Bjorling (@blogneta), now that is wishful thinking ;-)

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    Reply by: Diane Bjorling (@blogneta) at 7:33 pm said...

    @Blog Bloke, ya no kidding - hard to argue with truth…mind you have you noted people keep trying to do just that?

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    Reply by: Blog Bloke at 10:05 pm said...

    @Diane Bjorling (@blogneta), like Bart Simpson would say - he didn’t do it. Doh!

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  4. Nice blog.

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    Reply by: Blog Bloke at 4:57 pm said...

    @Freeze, thanx.

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  5. You’re absolutely right on this. You don’t want to produce sub-par content just for the sake of getting something out there. The goal is still to provide value to readers and customers!

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