Quality over Quantity | Substance over Style
Remember what mom always told you? Quality over Quantity. Substance over Style. Well it’s no different online.
With the competition heating up bloggers are on the lookout for something more to give them a competitive edge. So they flock to the copywriter blogs for help.
They will tell you to fill your blog titles with superlative keywords. Something that will catch the eye of readers and make them want to click on your links.
That sounds all well and nice doesn’t it, but there is a dark side to that kind of thinking.
Here is a definition of “superlative” so you will know what I mean:
- Excessive or exaggerated.
- The extreme degree of comparison of an adjective or adverb, as in best or brightest.
They call that “Link Bait”.
When you read words like “excessive” and ”exaggerated“ what is the first thing that comes to mind?
It screams BS. It says desperation.
Well that only goes so far. Because sooner or later your readers will catch on, and then they will move on when they see your blog posts are misleading them.
Remember the story about the boy who cried wolf?
“The tale concerns a shepherd boy who repeatedly tricks nearby villagers into thinking a wolf is attacking his flock. When a wolf actually does appear, the villagers do not believe the boy’s cries for help, and the flock is destroyed. The moral at the end of the story shows that this is how liars are not rewarded: even if they tell the truth, no one believes them.” Source
“Nobody believes a liar, even when he (or she) is telling the truth” ~ Aesop.
That was written by Aesop, a slave and story-teller who is believed to have lived in ancient Greece between 620 and 560 BC. You might say he was ahead of his time because the moral to the story is just as applicable today as it was then.
In a nutshell what he was saying is you can only BS for so long, and after awhile it gets old.
In the world of blogging it could even become lethal to your blog health.
Which leads me to another dark side to this sort of behavior.
There is the unrealistic pressure to keep one-upping your previous post.
And that creates another problem.
Where do you find the creative inspiration to keep
pimping pumping out the content?
That is how so many bloggers fall into the curation trap, copying other people’s content or even recycling their own.
There are well known blogs (I could name names but you know who they are) that push this unethical nonsense all the time. They do their darndest to convince us that every blog post is a must read, the best article ever written and is the greatest thing since sliced bread.
(Sigh!) I don’t think so.
Been there and read that already. Nobody likes a braggart.
My time is important and when I read over-the-top titles I steer clear and avoid them like the plague. Cause I know it’s just copywriting hyperbole.
Quality over Quantity and Substance over Style.
Makes sense. Yes?