2010 Marks the Beginning of the End for Quality Content
Buzz it
The BIG NEWS for 2010 is Google is dumbing-down it‘s algorithms to accomodate the idle chit-chat of Social Media. Google is ringing in the New Year with a PageRank shakeup that will be earth-shaking. A new trend is unfolding that will give Social Network accounts like Twitter and Facebook a better Page Rank than Blogs!
Last evening I wrote on Twitter:
With Google‘s new PageRank shakeup it is shifting focus away from the Blogs to Social Network Accounts … Shifting the focus from Blogs to Social Networks will mean Google is giving better PR to a corporate website instead of our own domain … If Google gives more PageRank cred to Social Networks than to blogs, does that mark the beginning of the end for good content and ownership? .. Source
It came to my attention last evening that Twitter accounts are now getting better PR than their Blog counterparts. Sure enough I checked around and every Twitter account that I found had a better PageRank than it‘s blog.
Holy Crap! They gotta be kidding. This is amazing news especially considering that some of these blogs have been around for a very long time. A lot longer than Twitter for sure.
As someone pointed out Google is giving away more PR for frequently updated content, hence 140 character messages are now edging out serious blog writing which admittedly has been on the decline.
But in so doing Google will be giving more street cred to idle chit-chat than to serious content writing on the Blogs … and in this blogger‘s opinion that is just plain WRONG.
Another component that Google apparently gives weight to is the so-called influence factor. What disturbs me about this approach is we‘ve all seen how easy it is to cheat and game the system with thousands of fake Twitter followers just like the blogs did bolstering their alleged newsfeed subscribership.
Or how they successfully plagiarize other people‘s work without linking and somehow get away with it. Just ask the marketers who are very adept at playing this game.
More than ever now the Internet Is Rigged.
What could happen is this .. you could write a blog post and then tweet the title, and the tweet would theoretically get a better page rank than your blog post.
The bottom line is if this trend continues Google will be giving better PageRank to so-called “content“ only because it is frequently updated, or how it arbitrarily interprets “influence“ regardless of the quality, originality or effort put into it.
Because Google knows it can make lots of revenue regurgitating LIVE crap than policing originality or quality articles. Apparently there is more money enabling cheaters with a BS celebrity system than there is with ethics.
Google knows what keeps people coming back is fresh content, and you can‘t get more fresher than a constant stream of 140 character messages LIVE .. can you.
The Google Business Model:
So what does it mean for all of us? No longer will owning our own blog with our own URL and quality content be an advantage. Intelligently written articles will now play second fiddle to short 140 character messages.
Just chat away on a social network website. Yak, yak, yak. The only problem is THEY own the content and are getting the real PR. You are just an account holder … a little blip on the radar.
Google is lowering the bar by following the Social Networking trend instead of preserving a higher standard for quality content .. and that in my opinion is shameful.
Once renowned for its intuitive search for quality content, Google seems to be taking a turn for the worse dumbing-down its algorithms to give more street cred to the idle chit-chat of the masses.
Like, um .. so what‘s the point in spending hours on a blog post when I can just, um .. well, you know ..
I sincerely hope this isn‘t a permanent trend because it will be a sad day for us content lovers and serious bloggers. Is it any wonder I haven‘t blogged lately. Google can just pull the plug whenever it wants and all of our hard work disappear into the ethosphere.
Even if this is just a glitch the handwriting is on the wall don‘t you think? Here‘s another sobering thought .. maybe I just wasted my time writing this post.
P.s.: If you think I sound a little pissed … you‘re probably right. But enough of me talking, I want to know what you think…
Filed under: Blog SEO, Blog Tips, Featured Articles, Social Media, Writing Blog Content
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You create the Content on Twitter then they block your account. In Webmaster World there was a discussion about Google and Microsoft Paying Twitter to Index Twitter. So this is what it is all about. They are just all merging together.
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@chris, good point about control .. nothing beats owning our own blog and content.
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BLOGBloke (@blogbloketips) reply on December 31st, 2009 10:36 am:
If that happens, it will be so HORRIBLE. Yah, I’ll go on an anti-Google campaign and start using Bing (which is cool by the way). And oh, happy new year BB. Don’t see you updating your site in a while.
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@Mushfiqur Rahman, hi and Happy New Year to you ole buddy. I have a new blog host that should be able to handle the traffic … can you get some help from your Digg brigade buddies to push this post through to the front page?
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@BLOGBloke,
Ah Digg has since removed the feature to post shouts to other members.
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Mushfiqur Rahman (@blogbloketips) reply on January 3rd, 2010 12:45 am:
BLOGBloke (@blogbloketips) reply on December 31st, 2009 10:15 am:
That why some people like submitting posts to social networks - I’m guilty of doing this - because I know those articles rank up better in searches than my own blog.
The problem with microblogging sites such as Twitter is that, people tweet a lot of mundane stuff. Interestingly, these profiles even get very good PR rating just because they tweet too much which, I think, are not of value.
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@Gem .. it flies in the face of what Google once stood for - relevant search results for good, quality content. It marks a sad day for the internet and blogging, and brings a whole new meaning to the term “mass media”..
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BLOGBloke (@blogbloketips) reply on January 2nd, 2010 4:47 pm:
I just discovered your blog from my blogosphere. Nice blog with lots of rich information.
Well if what you said about Google is gonna love those social media (corporate) sites, I think there will be a new marketing trend.
I personally think that there’s always a way to counter this. We could take advantage of this by marketing our social media contents and eventually bring the traffic back to our main blog. So blogs that get massive traffic from their social media accounts also mean that the blogs are much more valued.
Just my 2 cent though.
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@Kevin Tan, I agree Kevin but isn’t that like using Twitter as a doorway page to your blog .. which Google is supposed to be against? So how long will that last before Google decides to close the loophole?
The whole thing sounds bass-ackwards to me. Google needs to rethink this through before any more damage is done.
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BLOGBloke (@blogbloketips) reply on January 3rd, 2010 5:35 am:
I had noticed this too. I hate it when someones tweet beats out a great blog post I have written. I agree this is not what Google has said they are about.
Sheila
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@Sheila, glad to see you’re on board Sheila. As usual I see a complacency out there. Most people either don’t care or just shrug their shoulders and go with the flow.
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BLOGBloke (@blogbloketips) reply on January 3rd, 2010 4:15 pm:
that’s amazing, should we start posting on twitter now? what if a new trend comes along?
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That was a very interesting, if disturbing, post. If the future sees Twitter tweets at the top of the Google page, would you click on the link or look for a link to a blog or website that you know will be more informative?
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@David, it is disturbing isn’t it? Extremely disturbing..
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BLOGBloke (@blogbloketips) reply on January 11th, 2010 4:51 pm:
I’ve also noticed some very high search rankings for Twitter comment (not so much Facebook). One work related Twitter account I set up pretty much topped Google for the (very common) keywords that make up the account name after only being up and Tweeting for 6 weeks.
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@Mike, unbelievable isn’t it? Quality content had its day but the game plan has changed .. for the worse.
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BLOGBloke (@blogbloketips) reply on January 11th, 2010 4:56 pm:
You nailed it Bloke ! Oh … I am loving this new “comments encouraged” post-it you’ve got here !
You said: “the tweet would theoretically get a better page rank than your blog post.”
Now how should I share this post ? Good ol e-mail I suppose ? DMs ?
You may have noticed that I am now MIA from Twitter and Facebook. I quit because they were sucking my time.
I am glad now that I can find other good reasons not to sign in there.
So what am I doing these days ? I am re-discovering my blog. I am going through each and every post I wrote and editing them if necessary.
I feel now that if a stranger would read all my blog posts, they’ll get to know me better than reading my tweets.
I can’t wait till I am back online again ! Will I still have my usual subscribers ? I am not counting on that - no one has noticed me gone from Twitter or Facebook !
Whew - now that took longer than 140 chars !
Happy New Year Bloke !
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Hi Jaffer .. yes, I missed you and was wondering what happened. I assumed it was either school or religious activities.
I’m glad to hear you are re-prioritizing and finding time for your blog again. It’s your (real) blog posts that define you, and not the other way around. Like you said there’s only so much you can say in just 140 characters.
One thing I’ve noticed on this blog is my readers are extremely loyal. Despite sporadic posting they still keep me on their reading list and for that I’m eternally grateful.
Happy New Year to you too and I hope to see you around again soon. Don’t be a stranger.
..BB
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BLOGBloke (@blogbloketips) reply on January 11th, 2010 10:33 pm:
2009 Marks the Beginning of the End for Quality Content and Ownership http://bit.ly/6Y2UCG
If that happens, it will be so HORRIBLE. Yah, I'll go on an anti-Google campaign and start using Bing (which is coo… http://bit.ly/5CemjR
@Mushfiqur Rahman, hi and Happy New Year to you ole buddy. I have a new blog host that should be able to handle the… http://bit.ly/5CemjR
@chris, about the control factor .. nothing beats owning our own blog and content. http://bit.ly/5CemjR
2010 Marks the Beginning of the End for Quality Content http://bit.ly/7ikuAn via @blogbloke
RT @LadyProgrammer: 2010 Marks the Beginning of the End for Quality Content http://bit.ly/7ikuAn via @blogbloke
That why some people like submitting posts to social networks - I'm guilty of doing this - because I know those art… http://bit.ly/5CemjR
RT @BLOGBloke: 2010 Marks the Beginning of the End for Quality Content http://bit.ly/6Y2UCG
@Gem .. it flies in the face of what Google once stood for - relevant search results for good, quality content. It … http://bit.ly/5CemjR
Google's algorithms enable marketers to game the system and couldn't care less about originality or quality content http://bit.ly/6Y2UCG
@BLOGBloke,
Ah Digg has since removed the feature to post shouts to other members.
http://bit.ly/5CemjR
@Kevin Tan, I agree Kevin but isn't that like using Twitter as a doorway page to your blog .. which Google is suppo… http://bit.ly/5CemjR
Twitter becomes the new doorway page to your blog http://www.blogbloke.com/quality-content-ownership-beginning-of-end/
RT @BLOGBloke
Twitter becomes the new doorway page to your blog http://www.blogbloke.com/quality-content-ownership-beginning-of-end/
@Sheila, glad to see you're on board Sheila. As usual I see a complacency out there. Most people either don't care … http://bit.ly/5CemjR
That was a very interesting, if disturbing, post. If the future sees Twitter tweets at the top of the Google page, … http://bit.ly/5CemjR
I've also noticed some very high search rankings for Twitter comment (not so much Facebook). One work related Twitt… http://bit.ly/5CemjR
@David, it is disturbing isn't it? Extremely disturbing.. http://bit.ly/5CemjR
Hi Jaffer .. yes, I missed you and was wondering what happened. I assumed it was either school or religious activit… http://bit.ly/5CemjR
When I first saw the title, I figured I had to run over here and start disagreeing with you. Then I read the post,… http://bit.ly/5CemjR
@Mitch, thanks for not chewing me out
http://bit.ly/5CemjR