That Ugly Word “Quality” Content Again
Well I’m hearing that ugly word “quality” content crop up again. So I find myself asking the same question — what the H-E double hockey sticks does “quality” content actually mean?
That is the sixty-four dollar question because to date Google has never (ever) adequately defined what is “quality” content. It is a vague and clichéd term bantered around a lot that nobody seems to understand.
Given that curated content (including but not limited to “scrapers“) is rating well in the SERPS, I’m inclined to think that maybe Google doesn’t really understand the meaning of the term “quality” either.
Did I say “maybe”?
And for all the talk I’m not seeing anything to be all that “excited” about either, as Matt Cutts suggests.
If only Google would put half as much effort into cleaning up the search problem instead of placing its Google Plus stamp on everything and profiling us.
Now there’s a thought.
After all, Google is supposed to be a search engine is it not. Or am I missing something?
So here is a tip from your friendly neighborhood BLOGBloke.
Please get your priorities straight Google, and while you’re at it chew on this:
How’s about making “original” content the focus of your algorithm instead of that ever elusive “quality” word that obviously isn’t working for you? (Or us.)
Now that’s what I’m talking about.