<   Prior Home         Share Blog Bloke     Share Blog Bloke Tips       Share to Twitter       Share to Facebook       Share to Twitter       Share to Google Plus       Share to LinkedIn       Pin this       Get Updates            
        Next   >  

The Polarization of Cyberspace

This in courtesy of Mary McNamara of the LA Times. According to Paul Saffo, director of the Institute for the Future in Menlo Park, California:

“Mass media doesn’t exist anymore. Instead we have personal media. Increasingly, people fill their information space with only what they want to see — things that reinforce their worldview. Take away channel surfing, and you never have to see anything that you don’t choose to see.

The old idea that you had to get along with people you might not necessarily like or agree with because they live in your town is vanishing. You can now occupy 100% of your information space with only those things that support your worldview. That is pretty frightening. Cyberspace enforces the idea of like-minded consensual groups, replacing the more diverse community of a city or a neighborhood.”

Nielsen Media Research recently signed licensing agreements with TiVo and DirectTV to monitor the viewing habits of subscribers:

“We decided six months ago that this would be a good idea,” said Scott Brown, senior vice president for strategies, relationships, marketing and technology at Nielsen. “There is a great interest in time shifting within the industry.” So much interest in fact that next year Nielsen will be changing its business model to include DVR and VCR recording and playback habits in the data it collects for television ratings. According to Brown it will create a new world order in the industry. “The currency in how everyone buys and sells television will completely change. And if Nielsen says it, it must be so.”

Editors Note: Scary stuff. That’s all this world needs. So much for tolerance and understanding. Let’s build more walls and create a vacuum so we can hang out with only those who will reinforce our narrow-minded views. Problem is in the real world it doesn’t work that way.

Written September 8th, 2004 by | 1 Comment | Filed under: Miscellaneous Blog Tips

Thanks for Sharing     Share - enable java in your browser Share to Twitter            

Did you enjoy this article? Keep up to date with Blog Bloke Tips the moment it's published by email. Your Privacy is Guaranteed and will not be shared with anyone.

Keep it real with Blog Bloke Thanks for reading the original Blog Bloke. You can read more about me here. Contact me if you have any questions, tip requests or if you would like to be a guest blogger. Keep it real every day and subscribe to the newsfeed, share with friends or follow me.

    Subscribe to the Newsfeed     Share to Twitter     Share to Facebook     Share to Google Plus     Pin this     Share to LinkedIn

Got an opinion? Let's be real and start a conversation:

It's your turn to tell Blog Bloke what you think, ask a question or suggest another blog tip. Don't forget the comments policy and I'm looking forward to reading what you have to say.

There is One Comment so far to “The Polarization of Cyberspace”

  1. This is truly scary indeed and can only lead to further polarization of society as a whole. I do not have scientific proof, but the members of my circle of friends and acquitances that come to a subject with a truly open mind is decreasing over time.

      Reply   ·   Share Share Blog Bloke Tips  

Share     Share this article with your friends

Subscribe to Better Blog Tips Newsfeed   SUBSCRIBE to Bloke Bloke's Articles (Newsfeed)

Subscribe to Better Blog Tips Newsfeed   Subscribe to only Comments for this Article | TrackBack URL

You can also use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>