How Relevance and Importance Affect your Rank and Search Engine Results
A page is considered “relevant” if it matches the query and the interest of the user. Personalization also plays a role … e.g. browser geolocation. Google then further prioritizes the search engine results by evaluating the “importance” (or rank) of each page. A page’s score is based on the quantity and the quality of pages that link to it.
(Hence, how a-listers became a-listers in the first place with self-serving networks artificially bolstering their rank. Today we might call that social networking).
The mysteries of Google unraveled .. and now you know.