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How Relevance and Importance Affect your Rank and Search Engine Results

A page is considered “relevant” if it matches the query and the interest of the user. Personalization also plays a role … e.g.  browser geolocation. Google then further prioritizes the search engine results by evaluating the “importance” (or rank) of each page. A page’s score is based on the quantity and the quality of pages that link to it.

(Hence, how a-listers became a-listers in the first place with self-serving networks artificially bolstering their rank. Today we might call that social networking). ;-)

The mysteries of Google unraveled .. and now you know.

Written May 7th, 2010 by | 16 Comments | Filed under: Blog Tips, Search Engine Tips, Videos , , , , , , ,

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There are 16 Comments so far to “How Relevance and Importance Affect your Rank and Search Engine Results”

  1. Great Video to Continue I would Say that this is Why I do not link out from my Blog post’s very often I was using a Plugin Called Zemanta for a While but When I installed the Broken links Checker I found that Most of those links that Zemanta Recommended were now 404 Pages.

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    Reply by: BLOGBloke at 6:20 pm said...

    @roezer, I don’t link as often as I used to either .. especially to the bigger sites. Why should I leak Google juice to them when they don’t need it or reciprocate.

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  2. Hi:

    What I got from this video was not just the relevance and importance, although we all need to be reminded of this, it was the part, when we do content creation of any kind that we really think like a person seeking information. I know there have been many a time when I type into a search, not “proper English” such as “information but short forms of a wording - example *info*. These little points are so important and need to be said…over and over again?

    Great information..or is that info?

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    Reply by: BLOGBloke at 6:29 pm said...

    @blogneta (Diane), write for humans and seo for bots.

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  3. @blogneta (Diane), write for humans and seo for bots. http://www.blogbloke.com/pagerank-releva...

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    Reply by: blogneta at 8:32 am said...

    @BLOGBlokeTips very true, but sometimes we forget that even tho we are told time & time again

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    Reply by: BLOGBlokeTips at 8:59 am said...

    @blogneta .. thanks .. I think you are my first (and only) friend on Amplify right now http://blogbloketips.amplify.com/ .. amp it up

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    Reply by: blogneta at 9:14 am said...

    @BLOGBlokeTips i think we should correct that.. @egoldstein @Mistrtim want to make this really kewl guy a source?

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    Reply by: blogneta at 9:24 am said...

    @BLOGBlokeTips just found out that @Mistrtim is looking forward to your posting and unique viewpoints…. lol

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    Reply by: blogneta at 9:43 am said...

    @BLOGBlokeTips now there is a good question..no idea..it just worked out that way? @egoldstein can you answer this?

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    Reply by: BLOGBlokeTips at 10:20 am said...

    @blogneta .. no worries .. as I suspected as soon as I published a post it shoved the sidebar over to the right

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  4. New Video @ BLOGBloke: How Relevance and Importance Affect your Rank and Search Engine Results http://bit.ly/9IEcbO

  5. Hi:

    What I got from this video was not just the relevance and importance, although we all need to be reminded of… http://bit.ly/9KLZhH

  6. @roezer, I don't link as often as I used to either .. especially to the bigger sites. Why should I leak Google juic… http://bit.ly/9KLZhH

  7. @blogneta (Diane), write for humans and seo for bots. http://bit.ly/9KLZhH

  8. How Relevance and Importance Affect your #blog Rank and Search Engine Results http://bit.ly/9IEcbO via @BLOGBlokeTips

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