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On Becoming a News Aggregator

Back to the Future with Steve Rubel:

Today Steve tells us that branded news aggregators are the way of the future. I can’t argue with his logic coming from a business PR point of view, but in a sense isn’t that what bloggers are already doing?

Albeit it is done manually, but do we not already search, synthesize and distribute the news according to our own particular niche and interests? Bloggers are in fact news aggregators of their own making.

But if automation is your thing, as we speak there is technology already available that will automatically process RSS feeds and convert it into content via php or javascripts, making blogs into virtual news aggregators.

So although I agree with Steve this is a trend that will become more prevalent in the future… the future is in fact already here.

Related links: instabloke, blog, blogging, blog tools, blogtech, webtech, blog resources, computers and internet, technology, media, business, marketing, rss, marketing, web 2.0, journalism, steve rubel

Written April 15th, 2006 by | 2 Comments | Filed under: Social Media Tips , , , ,

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There are 2 Comments so far to “On Becoming a News Aggregator”

  1. so very true bloke. rubel got it wrong. the future is already here.

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  2. Can’t agree more on this one. I have my self written on Aggregation topics and this certainly is the way ahead.

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