Morgan Stanley Sees Money in Blogs
Morgan Stanley’s Internet Analyst Says Hottest Things on the Web are RSS, Blogs and Yahoo
They’re finally starting to get it. In a new research report, Mary Meeker writes that the inclusion of RSS syndicated news feeds in Yahoo’s My Yahoo page is playing a key role in driving blog readership and RSS usage. More readers translate into more advertising revenue opportunities, she reasons.
Ultimately, Meeker wonders whether Yahoo could “accept smaller payments for access to certain content” and split the fees with blog publishers. Inserting ads into syndicated news feeds, as Weblogs Inc. has begun doing with Engadget, is another option, she said. You can download the Meeker report in Adobe Acrobat format here.
Yahoo increased its support for RSS on Wednesday by adding feeds of its news searches in the syndication format. Jacob Rosenberg, writing on Yahoo’s Search blog, adds some tips on creating searches to “make very focused queries, (and) you can do some really cool stuff.” You can read it here.