Blog Power: Marketers told to Watch the Blogs

But not for reasons you might think:

Some would call it damage control. I call it Blog Power.

Analyst JupiterResearch is telling business marketing professionals to keep their eye on blogs where consumer opinions can be quickly circulated and potentially harm brands.

The blogosphere has become a battle ground, not just for your heart and mind — but also your pocketbook.

According to the report Bloggers are exerting a “disproportionately large influence” on society, and while “active” web users make up only a small proportion the online population, they are increasingly dominating public conversations and creating business trends.

It’s a classic case of vocal minorities controlling the agenda if there ever was. So keep on blogging. You are being heard.

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