Link Baiting, Lists and More Bloggy Silliness
While I’ve been busy doing a makeover for Blog Bloke with a new logo, banner and cleaning up the template, I’ve also been contemplating my overall blog strategy.
Most of you are probably aware of the concept of link baiting, making lists, running contests or resorting to begging for links, technorati favorites (etc.) as a means to boasting more traffic and ultimately newsfeed subscribers.
Lately I’ve been noticing more of my copycat competitors using these tactics who are boasting fantastic results.
As you know the Bloke has poo-pooed on using such techniques for several reasons. Mainly because:
1. Everyone is doing it (at least almost everyone). I’ve never been one to follow the crowd, even at my own expense;
2. It’s been abused to attract readers to useless posts. All too often I’ve been baited to read a post with a killer headline only to be disappointed with the content beneath it. Time and again I’ve received comments of appreciation from readers who say that I am one of the few bloggers who actually delivers as promised;
3. It’s too easy. For example to make a list all one has to do is Google a specific topic, copy and paste a few links and oillà, you have a post ready made. I’ve been dead-set against this because it is pointless given that anyone can do it for themselves. Many so-called a-listers even do this;
4. I think contests are juvenile, corny and overtly obvious in its intent to get subscribers. Do people really fall for this stuff? To me it amounts to nothing less than bribery to get people to read your blog.
My “About” page reads “Why Eat Pablum When You Can Have Meat? I’ve prided myself on the fact that this blog is the real deal without the fluff.
5. I’ve never been a freeloader or resorted to begging and/or sucking up for links. I suppose I have more self respect than that.
Even established bloggers like Darren Rowse and Brian Clark (to name a few) encourage it. Is this what has become of the blogosphere?
So I wanted to ask YOU my loyal Blokesters, what do you think. Do you like this stuff and should the Bloke resort to making lists and other assorted link baiting techniques to boost my ratings?
1. Am I wrong? Do you like blogs that use these techniques and am I way off base?
2. Do you think I should start using techniques like these so I can boast 50 million subscribers like my competitors do and kick sand in your face?
3. Or would you be disgusted with the Bloke and unsubscribe me if I did the same?
4. Have you ever unsubscribed (or considered unsubscribing) from bloggers who are using these tactics?
I’m open for suggestions.