How To Hijack Blog Traffic and Get Away With It
You’ve seen it before. You find a link on Google promising what you’ve been looking for. So you click on it only to find a short introduction with another link to the original article. No comments of any real value to speak of. Just an intro with a link.
Something like… hey, check out this great post by so and so. Or, here’s a list of some of my favorite posts on the topic of…
Is there anything wrong with that? After all they haven’t copied the content have they? Well maybe (so it seems) there’s nothing wrong on the face of it — but why even bother?
I’ll tell you why they do it. Because if the blog hijacker writes a snappier post title than the original writer did, they are probably getting more traffic from the search engines than the original writer is.
Ultimately the blog hijacker might even get a higher ranking with the SERPS, so in effect they have hijacked the original writer’s traffic without writing any content themselves.
Or in other words the blog hijacker is piggy-backing off the intellectual property of another blogger. They end up benefiting with free traffic and pagerank thanks to the original writer (and maybe even to their detriment).
The original blogger might not care because he or she is still getting the traffic diverted to their blog, albeit from a third party. Ironically, they will also probably be flattered that someone else has noticed and thank the blog hijacker for the link. Ha!
"Now wait a minute Bloke (you might say)! For crying out loud, aren’t you pooing on linky-love? I thought you said that was great."
Yes, of course it is. I’m not talking about legitimate bloggers who have something intelligent to add to the conversation. What I am talking about are those unscrupulous bloggers who don’t add any value.
You will also notice that the majority of these types have wallpapered their blogs with ads.
Ok, now here’s the killer statement — are you ready for this? You had better sit down first.
There are many so-called a-listers and their wannabee minions who are doing the exact same thing. In fact some are making lucrative careers with this technique.
After all, why do you think there are so many bloggers out there who are using this technique? Because it works, that’s why.
But my question is — do we really need the blog hijacker in the first place? (Another word for hijacker might also be a middle-person).
Just like in the real world where we have middle-people inflating prices … in the virtual world they are diluting our pagerank, costing us extra clicks that are unnecessary and riding off the backs of original content writers.
Is it legal? I suppose so. Is it ethical? I think not. So speedlink this!