How to build a better blog : The Blog Bloke Way
by Mushfiqur Rahman
There are many would-be bloggers who want to build a blog about blogging. But the sad truth is that this is one of the most saturated niches in the blogosphere today. With the likes of Problogger, Lorelle on Wordpress, even our very own Blog Bloke and countless others, how do you break into this already overcrowded niche?
The answer is, quite simple:
Differentiate yourself. There are so many blogs about blogging out there that, chances are, those who are interested in this topic already have an overflow of information in their newsfeed readers. So, why would readers come to your blog? This is where the answer lies. You have to make them want to come to your blog - and you can do this only by providing something unique and different than the rest of your competition.
By being different, you are providing a value to your readers that will make them want to read your blog.Take the example of our fellow Blog Bloke. I can get everything I need to know by reading, say Problogger. But why do I visit the Bloke now and then? That’s because he has a certain style to his writing. He has a sense of humor and doesn’t take himself too seriously, a trait that most other (bloggers) lack. So, by being different, he has gained another loyal reader.
Now that I have stressed the importance of being different, how do you achieve this in your blog? The answer is to brand your blog. With numerous blogs being created every hour, it is only with a blog brand that you can stick out from the rest of the crowd. What does come to your mind when you think of Problogger? Quality and informative articles, that’s what. So, you too should try to create such an image that readers relate a positive image with your blog’s brand.
Every blogger is different and has a unique personality. Let it show in your writings - develop your own style. Don’t follow what others are doing. Think outside the box - have a cool layout, tweak the colors and do whatever it takes to make your blog stand out. By doing this, you are creating your own brand which readers want to be a part of, provided that you give value for your brand.
Don’t follow your competition. As the Bloke’s friend Wayne Hurlbert puts it:
Think about this idea for a moment. When following the crowd, you are always behind, by definition. It’s impossible to become an industry leader when traveling in the competition’s dust. Fad followers are already several steps behind.
That’s why you have to be different. This tactic can be applied to any blogging niche, not just to blogs about blogging. So, let’s see something different for a change. How about a blog with no ads? Well that rocks and enroll me as it’s first subscriber! And when you have gained a reader, others are sure to follow.
About the author:
Mushfiqur Rahman is a gadget-loving, video-games playing college student. Visit his one-of-a-kind blog about video games, Gamers World Bangladesh Blog, for a unique read on everything related to video games and the raging next-generation console wars.