Google Sports Networking Sites?
March 22nd, 2006
I’ve seen the future and it’s called social networking. Throw a sports spin on it and you’ve got yourself a winner. Or so Google hopes.
Following on the heels of success story Myspace.com, Google has partnered with Nike to launch a joint soccer site that hopes to combine social networking sites with a passion for the world’s most popular sport.
Joga.com, inspired by the Portuguese term joga bonita (play beautifully) it is an invitation-only website that aims to connect football fans around the world with content in 14 languages available in 140 countries.
The Internet search leader and the world’s leading sporting goods maker have been working on the site for eight months.
The free network allows members to create websites, communities and profile pages, send e-mails, photos, and video clips, and access content about individual footballers like Nike’s sponsored athletes Ronaldino or US soccer prodigy Freddy Adu.
If the site succeeds, the partners will create similar networking sites for basketball, baseball, skateboarding, and other sports, officials said.
‘As we saw the social networks grow in the US and elsewhere, we asked, ‘What if this was around sports, a specific sport?” says Trevor Edwards, Nike’s vice president for global brand management. ‘We are really excited about it.’.
So whatever happened to that search engine thingy?
Related Posts: search engine, google, sports, social networking, myspace, nike
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Great post also i believe social networking is the new age of advertising if you ask me cause so many people in the social networking sites
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Hi Jaffer. The problem I have with social networks is people use them like blogs and neglect their REAL blogs. You don’t own your content either. SNs like Facebook also disclose your personal information to advertisers.
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I haven’t heard much lately about Joga or any upcoming related sites for basketball or such. Sites such as TAKKLE have done well, but I haven’t heard much about Nike/Google releasing new sites. Advertising in social networking sites is an great way to go; you can target people based on their interests and activities.
la287’s last blog post..Jayhawks DVD contest winners announced
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