Does Google Use Data from Social Media in Search Rankings? Matt Cutts (and I) Discuss Facebook/Twitter Links’ Influence
“We use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition we’re also trying to figure out a little bit about the reputation of an author or creator on Twitter or Facebook,” (says Cutts). “I filmed a video back in May 2010 where I said that we didn’t use that as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal.”
The Shape of Things to Come?
“This is something that is used relatively lightly for now, and we’ll see how much we use it over time depending on how useful it is and how robust it ends up being,” says Cutts. “The one thing I would caution people about is don’t necessarily say to yourself, ‘Ha. Now I’m going to go out and get reciprocal follows, and I’m gonna get a ton of followers,’ just like people used to get a ton of links. In the same way that PageRank depends on not just the number of links, but the quality of those links, you have to think about what are the followers who mean quality. Who are the people who actually are not just bots or some software program or things like that.”
Hmm, did he say “quality” ?
Although I agree wholeheartedly with the “bots” reference I’m also hearing that ‘influence’ word rear its ugly head again, and that really concerns me.
There are a lot more ways to manipulate yourself to the top than just using rogue software, and search engine algorithms on their own don’t cut it. Not even close .. including Google. They’re just not smart enough, and if you read this blog regularly you will know what I mean.
Who’s to say what are “quality” links and what are not? I sincerely hope that doesn’t just mean the internet marketers .. again. (No offense guys).
Apparently some things never change. Even on the internet.
So I have a question for you. Do you consider yourself a “quality” follower? Cause I sure do..
What say you?