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Google Declares War on the Blogs

Ok folks, Google has declared war on the Blogs and I’ll be the first to call them out.

First it started with “2010 Marks the Beginning of the End for Quality Content” .. and now this …

Recently I wrote on Friendfeed:

Missing the bigger picture .. ie Google’s trend shifting the emphasis away from blogging towards social networking.  This isn’t an argument about speed for speed’s sake .. it’s about shifting bloggers to social networks for surveillance information gathering, ad relevance, marketing analysis and making money.

The bottom line is a relatively new medium with just 140 characters of “content” on an account that was abandoned last year can have no justification for getting a better position in the SERPS than established blogs that have been around forever (comparatively speaking) and are writing better content on a regular basis.

Clearly the algorithms are favoring social networks without rhyme or reason and it is wrong any way you look at it.  Google should be looking at fixing this but apparently they have no interest for reasons that I have already expressed. (See below).

This followed my conversation on Twitter today with tweets like:

  • Where’s the outrage over Google’s inclusion of site speed as an SEO factor? Sheep following the pied piper..
  • Google has lost it’s moral compass (if it ever really had it in the first place)
  • 2010 marked a trend by Google to shift emphasis from blogging towards social networking .. and I shudder to think what’s coming next
  • Something insidious is going on .. they’re pushing us away from blogs over to social networks .. it’s about control
  • So why would they want everyone on social networks? Give it up .. your private information that is ..
  • Bottom line is marketers thrive on information for advert relevance and analytics crunching .. and the more the merrier
  • Google can make adsense more relevant with more information .. and where better to get it than social networks?
  • It’s more than just “following the noise” .. it’s about information gathering, marketing analytics and making money
  • It’s all about money .. the more private info you give up the easier it is to target you for marketing purposes
  • I have nothing against Google helping marketing .. but NOT at the expense of bloggers .. please
  • Re: Google “soft pedaling site speed” .. when they do that (soft pedal) you know you need to start worrying
  • Funny how the “experts” out there aren’t getting it (or not talking about it)
  • Google sucks the big one .. I will always be first and foremost a blogger no matter what they do

What was all this about?  Are my reasons valid?  You be the judge, so let’s look at the evidence shall we.

The above conversation was precipitated by Matt Cutts confirmation of what has been rumored for awhile - and that is .. Google is incorporating site speed into its search rankings.

On it’s own it might not seem to be a big deal, but when you look at the bigger picture (e.g. abandoned Twitter accounts getting a better position in the SERPS) there is a pattern here that cannot be denied.

IMHO Matt’s lame excuses are just smoke and mirrors. Obviously a blog with pictures, widgets or ads isn’t going to load as fast as a Twitter page. Blogs can’t compete on that level unless they can afford super-fast hosting. Even then it’s still a losing battle and Google knows it.

There’s something more going on here than what first meets the eye.

No wonder he casually leaked the story while he is “traveling”.  I wouldn’t want to be sticking around for the aftermath if I were him either.

So I have a question for Google:  Just who the HE** (double hockey sticks) do they think they are.  Google wasn’t even a player until it took over Blogger just a few years ago, and now they are aiding its demise.

(Considering how Blogger has turned into a cesspool of sploggers perhaps they’re on to something.) ;-) Buzz this Goog.Buss this finger salute

Has Google declared war on the blogs?  Well not officially (and like good politicians not all at once either) but like the erosion of our privacy … little by little there’s an obvious trend developing that deeply concerns me.

Not actively fixing the problem is the same as endorsing it as far as I’m concerned.  Apparently Google has no intention of changing the status quo because it’s to Google’s $$$ benefit to keep things just the way they are.

Blogs are taking a hit and as long as I have breath in me I will be an advocate, but if the sheep don’t complain blogs will be buried by this trend and from what I can see there’s no letting up in sight.

I shudder to think of what’s coming down the pipe.

I hope I’m wrong, but I don’t think so (and I rarely am).  All is not what it seems and I can read between the lines.

My gut tells me we are being sold a line of BS and I’m calling it for what it is.

How about you?  I’ve put myself out on a limb here so you tell me — am I just blowing in the wind or is there really a trend shifting over to the dark side?

Speak up now because next year I would hate to say I told you so.


  1. Google CEO Eric Schmidt Insults Bloggers. Why am I not surprised?
  2. Google is destroying any credibility that it may have had by perverting the SERPS with it’s Googleplus infestation.

Written April 10th, 2010 by | 54 Comments | Filed under: Favourite Blog Tips, Social Media Tips , , , , , , ,

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54 Responses to “Google Declares War on the Blogs”

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  1. 1
    JohnFTM Says:

    Have to jet, but will just say that Google’s decision is counter-intuitive at best. The preemptive self-defense strategy they’re using doesn’t exactly fill me with confidence, either.

  2. 2
    Roezer Says:

    I think it is Sadly the drift from Blogging to Social Networking seems to be real how many Interesting blog posts have you Read and when you goto the Bloggers homepage you see that now they are only Active on Twitter or facebook. You Can see it every time you log on to Facebook they Do not want you to leave the site and try to keep you playing games uploading pictures or Answering Quizzes that should be Titled How Would you Spend all your Money on Social Networking Sites.

  3. 3
    Mike Says:

    I haven’t closely followed the site speed issue as a ranking factor but I’m not entirely unsympathetic as the figures I’ve read suggest that response-time is very important for web users (so it could be argued that Google is reflecting this in rankings).

    What I think is really problematic is the sheer number of sploggers out there. Without even the need to buy a domain there are acres and acres of RSS-scraped crap. And with everyone else becoming more and more sensitive about linking-out the SEOs are of course on to this as a link generation technique in a big way.

    It is interesting to speculate how (if you were Google you could tell a real blog from splog or SEO)? All of us genuine bloggers who aren’t trying to shift diet medications or whatever should no doubt be thinking pretty carefully about this particular issue …

    It’s all a bit ironic though because my view is the blogs are about to become more important as traditional media downsizes and electronic books make blogs much more accessible, much as you can get your paper at the local news-stand.

  4. 4
    BLOGBloke Says:

    @JohnFTM, a cautious response .. I’m surprised.

  5. 5
    JohnFTM Says:

    @BLOGBloke, more an ignorant response, good sir. I haven’t had the chance to really research it, so I just have vague angst to work with. Wow, no wonder I’m a Seattle musician.

  6. 6
    BLOGBloke Says:

    @JohnFTM, most people seem to be afraid or hesitant to criticize. After all, how can you not like a company with a name like Google? And they give us all this free stuff too. :-)

    However, nothing in life is ever really for free and there’s always a catch, and we’re trading “free” for our privacy. One does not need to be an expert in search engines or PR to see that there is a trend brewing and it’s not looking all that good for blogs.

    That is the point I’m trying to make. It’s a wake-up call for all of the sleepy heads at the wheel.

    So wakey, wakey …

  7. 7
    BLOGBloke Says:

    @Mike, site load speed is for our benefit and not Google’s. It’s our choice, and Google’s excuse for making it a ranking factor is in fact a red herring. Or to put it more succinctly .. it’s BS.

  8. 8
    BLOGBloke TIPS Says:

    @maniar .. still waiting for your opinion http://bit.ly/935IvU

  9. 9
    BLOGBloke TIPS Says:

    Good morning Blokesters .. how are you today? http://bit.ly/935IvU

  10. 10
    BLOGBloke TIPS Says:

    @Mike, site load speed is for our benefit and not Google's. It's our choice, and Google's excuse for including it a… http://bit.ly/935IvU

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