Google Needs To Grow a Pair and Get Rid of ALL The Content Farms
It’s about time. Google has announced big changes to its search algorithm by declaring war on Content Farms:
In a blog post, Google search engineers Amit Singhal and Matt Cutts write that the update, which will effect a whopping 11.8% of all search results, “is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” SOURCE
Although this is great news and long overdue, it unfortunately falls short and only targets the obvious offenders such as Demand Media. Google goes on to say:
It’s worth noting that this update does not rely on the feedback we’ve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Blocklist data we gathered with the sites identified by our algorithm, and we were very pleased that the preferences our users expressed by using the extension are well represented. If you take the top several dozen or so most-blocked domains from the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits.
So apparently your blocklist suggestions didn’t directly influence the change, but it did give Google the confidence to implement it’s new algorithm.
Unfortunately however it still ignores the less obvious, more surreptitious content farms, like the so-called ‘blog networks’ for example. Google has again taken a piecemeal approach to content spam by not taking it far enough.
These “blog networks” have effectively created celebrity status for a chosen few a-list groups, that are in my opinion bogus and were created for the sole purpose of gaming Google with self-serving linking strategies and targeting less savvy newcomers to the internet.
Like the image above suggests, these blog networks abuse content curation and promote plagiarising content by hand-altering the words a little to make it look like original content and not linking to original sources. A-list marketers have been successfully abusing this technique for years to make a name for themselves.
Google Needs To Grow A Pair:
In this writer’s opinion what is needed is a REAL serious attempt by the search engines to get rid of these bogus blog networks that are abusing Google to propel themselves to the top of the SERPS heap and into the hearts and minds of their unsuspecting minions.
This is an opportunity for Google to show REAL leadership in the competitive search engine market, especially with Bing nipping at its heels. We original content creators can only hope this is just the beginning and that Google will continue to strengthen it’s algorithms even more.
Google needs to grow a pair and weed out ALL of the content farms from the internet entirely, and a good place to start is with the crowded ‘blog tips‘ niche that’s rife with plagiarists. And why just stop there? What about all those new Social Media old-boys networks that we see cropping up every day who only mention their pals?
In the mean time better get your credit card out and start networking the old school way at their expensive events if you want to get in. I hope you got your business cards ready, and don’t forget to buy their book on your way out and mention them (often) in your blog travels. Google does not mention names and neither will I, but I’m sure you already know who they are. Just Google it.
Who’s your guru? Moo hoo.
What do you think?
P.s.: Apparently somebody (or some people) in the internet marketing business don’t appreciate my opinions. According to my blog host company this blog has been under a sustained SQL Injection Attack since writing this post. Do you believe in coincidence? Neither do I. Is that REAL enough for you?