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The Future of Online Business

Now listen up folks. The old school ways of marketing are over.

Gone are the days of link bait, SEO tricks and closed blog networks. They are a dying breed.

Enter the new, New Media School of Online Business.

A bold statement to make don’t you think? But before you get medieval and burn me for heresy, consider this:

Old school marketing blogs continue to preach the ancient dogma — you should trick readers to your blog with exaggerated titles and calculated keywords:

Old school marketers encourage bloggers to enter saturated niches (like mine for example):

  • They say go ahead and copy another successful blogger. The more the merrier.
  • But what they don’t tell you is the first to market wins. The rest of the jackals only get the scraps.
  • It excessively clogs up the market, lowers reader expectation and the overall quality of the content.
  • I can’t count the number of times I’ve heard “that’s all we need .. another blog about blogging“. And they’re right.
  • We don’t need to reinvent the wheel with more of the same old same old. We need originality, creativity and innovation.

Old school marketers say create your own self-serving network:

  • We’re not Worthy! Need I say it? Yes, that is elitism. It is also anti-social.
  • Leading the charge are the blog mafia bosses who reap most of the reward, whilst their loyal and naive soldiers fall on the sword to their early demise.
  • The truth is genuinely earned popularity is more valuable currency than phony manufactured ‘influence‘ will ever be.
  • Why? Because it is real ROI, and real people get that.

Old school marketers say use SEO tricks to get more traffic and readers:

  • Now that Google is big on social media it has done away with old SEO tricks that were once the standard.
  • Take my word for it. SEO is a tired old dog chasing its tail … WOOF!

Today it’s all about connecting:

  • With the advent of social media, thanks muchly to the incredible growth of mobility, people want to connect more than ever in a real and meaningful way.
  • That means building trust with real relationships.
  • You don’t build ‘trust‘ with tricks or cheating. That’s disconnection.
  • It’s about connecting for real .. REAL, genuine connection.

The old ways of doing business online are over. Of course some old school marketing still works to a certain extent, albeit for the wrong reasons as I already mentioned. It needs to get with the times and the social web, tempered with ethics and a little common sense. Something that seems to lacking out there.

Is that heresy or just being real? You tell me.

It’s your turn now. The comments section is open…

Written August 7th, 2012 by | 28 Comments | Filed under: Blog Ethics, Blog Tips, Business Tips, Featured Tips, SEO Tips, Social Media Tips

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There are 28 Comments so far to “The Future of Online Business”

  1. Good evening and I just got online and here you have written a very strong message to others regarding old school marketing blogs and the New media school of online business.

    I totally agree with your statement that far too many people feel that the old way of doing things is to “trick” readers through a variety of methods and I find that very sad indeed.

    Maybe I am not norm, because I remember not that many years ago all the people who would be like the “hawker at the fair” and say..buy me..listen to me and would proceed to sell their charms and I would sit back and go..whats wrong with this picture…lol, trust me I was and still am not very popular because I see beyond that obvious and go… please sell somewhere else!

    I have always felt that the best way to market anything was by being credible and by learning all there is to know about what you are doing. I have always felt that if there is a need for any kind of market, then one better be able to put their money where their words are and be able to answer the “hard” questions and not just sell the pipe dream just because this is what you think this is what people want to hear.

    I have and continue to believe that the best market is you! If you believe in what you are doing, if you are open and honest, that will show through in actions and not just words.

    There are many of the “old school” methods of marketing that are still ones that we can all use, but I will also say that the way that many of the online marketers have perverted the time proven methods makes me go BOO.

    As always thanks for a great discussion and it is great to see you writing!!!

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    Reply by: Blog Bloke (BB) at 1:10 pm said...

    Sorry I missed you last night. You know how I like to get to bed early. ;-)

    Believe me I understand telling people the cold hard truth isn’t all that popular amongst those who only want to hear the “positive” news. As you know there is a huge market out there of pro bloggers blowing smoke up niaeve people’s tushies.

    There is good marketing and then there are the others. Obviously old school marketing works to a certain extent, but it also needs to be tempered with ethics, common sense and the social web.

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  2. Got an Opinion? Yeah, just what the heck are all the reactions??

    I assuming trackbacks?

    Just seems odd that you have 1 comment and 21 Reactions, that’s all.

    OK on to question: Today it’s all about connecting! Agree totally, that’s why I love blogging, but how do you do it in a time efficient manner?

    Cranking out great content, no problem (other than grammar and spelling ) but connecting with others is very time consuming. Any thoughts on how to do that better?

    Note: just so you know to me connecting means reading and commenting on other blogs (like this one)

    thanks Rob

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    Reply by: Blog Bloke (BB) at 1:16 pm said...

    Now there are two comments, and many of the reactions are tweetbacks.

    Regarding your question, rather than using bots I would suggest narrowing down your list to a number of bloggers/social media users who you want to connect with.

    I do that with a stalker list that I made on Twitter.

    Thanks for connecting here Rob.

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