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Written on October 4th, 2012 by | 30 Comments

Freshness as a Google Signal

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For the sake of “freshness” I thought it would be a good idea to speak on this (nudge, nudge, wink, wink). Watch Matt Cutts’s video on content “freshness” being a signal that Google uses for better ranking in the SERPS (search engine results pages). Then discuss your views with me below.

Of course it’s well known “freshness” is something that blogs have always been superior at. It is an easy platform for updating online content and Google has always rewarded that. HOWEVER…

My experience has been when it comes to “fresher” content it is beset with a lot of problems. Such as “fresh” search results getting priority over more relevant content.

As you know I have often criticized search engines in the past, finding more times than not “fresher” search results getting preferential treatment and making it harder to find the relevant content that I’m actually looking for.

But wait .. there’s more. Read on what Matt had to say:

“We have over two hundred signals that we use, and the thing that I would not do as a pitfall — the trap I would not fall into is saying OK, I have to have fresh content, therefore, I’m going to change a few words on my pages every day, and I’ll change the by-line date so that it looks like I have fresh content. That’s not the sort of thing that’s likely to lead to higher rankings.”

That sounds awfully familiar doesn’t it? But it doesn’t go far enough. Does it?

“It’s not the sort of thing where you need to worry about making sure that you’re rewriting your pages or changing words on your page just so you look fresh. So Google is relatively good about trying to suss out when it’s more helpful to be fresh and when it’s just you know sort of regular search where uh .. the web pages that were good yesterday were awesome today.”

Hmm, still not good enough Mr. Cutts. That “freshness” signal you fondly speak of is something that continues to be abused by the plagiarizers to grab a better position in the SERPS.

It is an excuse for posting every day with stolen, repurposed content. (In lieu of writing quality, original content on a less consistent basis because it is harder to do so.)

In fact I would go further to say it is the main reason why there are so many plagiarisers out there today. They know all about this “freshness” thing only too well. Something that blogs like Problogger et al are very good at abusing.

It’s too bad that Google isn’t good at “sussing out” that crap yet. Then again, that so-called “freshness” thing sells a lot of ads .. don’t it Google.

“Fresh” vs. original, quality content. It’s really a no brainer Matt. Clearly Googlebot still has a long way to go.

Filed under: Blog Ethics, Search Engines, Videos copyright, Google, plagiarism

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There are 30 Comments so far to “Freshness as a Google Signal”

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  1. I completely agree freshness is very important to Google, Thanks for sharing!

    [  Reply   ·   Share Share Blog Bloke Tips  ]

  2. New tumblr post: "Freshness as Google Signal for Sites" http://t.co/ak4vRNL2 , Video

  3. Discussing Freshness as a Google Signal http://t.co/0azE8dQ7 via @BLOGBloke

  4. Freshness as Google Signal @ Blog Bloke Tips http://t.co/0azE8dQ7 via @BLOGBloke

  5. Freshness as Google Signal http://t.co/KvxymueH

  6. “It is an excuse for posting every day with stolen, repurposed content in lieu of writing quality, original content” http://t.co/0azE8dQ7

  7. Freshness as a Google Signal http://t.co/qIfFOQq3

  8. Freshness as a Google Signal http://t.co/4j3OeXwS

    http://t.co/WjeYa2Nd #blogtips

  9. Is Google's "Freshness" signal “an excuse for posting every day with stolen, repurposed content”? http://t.co/0azE8dQ7

  10. @RDashford There are also content scrapers of the human kind http://t.co/0azE8dQ7 #atomicchat

  11. “@BLOGBloke: There are also content scrapers of the human kind http://t.co/x2kIoT5a #atomicchat” good read on #content scraping!

  12. @RDashford There are also content scrapers of the human kind http://t.co/0azE8dQ7 #atomicchat

  13. Get Real with Blog Bloke every day http://t.co/z7xaTi9V via @newspin

  14. Get Real with Blog Bloke every day http://t.co/D2CwYzIc via @newspin

    http://t.co/nggaPBeB #blogtips

  15. Get Real with Blog Bloke every day http://t.co/D2CwYzIc via @newspin
    http://t.co/nggaPBeB #blogtips

    http://t.co/AEvrHI1G #blogtips

  16. Get Real with Blog Bloke every day http://t.co/D2CwYzIc via @newspinhttp://t.co/nggaPBeB #blogtips
    ht… http://t.co/x5N4LEGn #blogtips

  17. “It’s too bad that Google isn’t good at “sussing out” that crap yet.” http://t.co/0azE8dQ7

  18. Freshness as a Google Signal @ Blog Bloke Tips http://t.co/WxpISbBv

  19. “It’s too bad that Google isn’t good at “sussing out” that crap yet.” http://t.co/0azE8dQ7

    http://t.co/FzxL5TKW #blogtips

  20. Well there's a coincidence. I criticise @Google and disappear from the SERPS http://t.co/0azE8dQ7 via @BLOGBloke

  21. @Google has so screwed me in the SERPS: It wasn't personal - Freshness as a Google Signal http://t.co/0azE8dQ7 via @BLOGBloke

  22. Well there's a coincidence. I criticise @Google and disappear from the SERPS http://t.co/0azE8dQ7 via … http://t.co/oBHFGRod #blogtips

  23. Well there's a coincidence. I criticise @Google and disappear from the SERPS http://t.co/0azE8dQ7 via … http://t.co/Outfctdi #blogtips

  24. Well there's a coincidence. I criticise @Google and disappear from the SERPS http://t.co/0azE8dQ7 via … http://t.co/d7BdHBFl #blogtips

  25. Don't believe in coincidence: I criticise Matt Cutts who is in charge of Google ranking and I take a hit http://t.co/0azE8dQ7

  26. Criticising @Google Matt Cutts got me bumped from pg 1 to 6. But I'm not backing down: Freshness as a Google Signal http://t.co/0azE8dQ7

  27. @DaniLoebs Bottom line is people want search that finds relevant results. Not just "fresh" chitchat http://t.co/0azE8dQ7 #mediachat

  28. @DaniLoebs Won't load for you? http://t.co/0azE8dQ7

  29. Coincidence? Well this is a new one for me. My post criticising Googe opens in every browser except Chrome http://t.co/0azE8dQ7

  30. Coincidence? Well this is a new one for me. My post criticising Googe opens in every browser except Ch… http://t.co/ZFsI8gkP #blogtips

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