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Blogs are for Smart People .. Facebook is for Dullards

Putting it in layman’s terms, a new study suggests that if you want to be a big success on Facebook, it helps to be a dullard:

People who like to challenge their minds have high NFC (need for cognition), while those who avoid deep thinking have low NFC. Whereas, according to the authors, “high NFC individuals possess an intrinsic motivation to think, having a natural motivation to seek knowledge,” those with low NFC don’t like to grapple with complexity and tend to content themselves with superficial assessments, particularly when faced with difficult intellectual challenges.

The researchers surveyed 436 college students during 2010. Each participant completed a standard psychological assessment measuring NFC as well as a questionnaire measuring social network use. (Given what we know about college students’ social networking in 2010, it can be assumed that the bulk of the activity consisted of Facebook use.) The study revealed a significant negative correlation between social network site (SNS) activity and NFC  scores.

“The key finding,” the authors write, “is that NFC played an important role in SNS use. Specifically, high NFC individuals tended to use SNS less often than low NFC people, suggesting that effortful thinking may be associated with less social networking among young people.” Moreover, “high NFC participants were significantly less likely to add new friends to their SNS accounts than low or medium NFC individuals.” Source

Now I don’t feel so bad for not using Facebook. Are you a Smart Blogger or a Facebook Dullard?

P.s.: Although I might have thought it, those aren’t my words so please don’t shoot the messenger. Especially my dullard cousin who also uses Facebook. ;-)

Written April 18th, 2011 by | 17 Comments | Filed under: News, Social Media Tips , ,

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There are 17 Comments so far to “Blogs are for Smart People .. Facebook is for Dullards”

  1. Very interesting results. I wonder whether I have high NFC. I believe I do! lol

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    Reply by: BLOGBloke at 12:34 am said...

    I’m sure you do Claire :-)

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  2. Fantastic contribution, I actually look forward to posts by you.

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  3. This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!

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  4. I wanted to spend a minute to thank you for this. Thanks .. minute’s up. :-)

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  5. Oh yes. for people who want to have less output with work, and who do not a real life outside internet, they are facebook-ers. And yes, they are dullards. But no matter how people use their social networks, it should be a responsibility of everybody not to post anything that would destroy their image.

    Charles S. Helms

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  6. Keeping it Real @BLOGBlokeTips: Is Facebook geared towards Dullards? Apparently so ..http://www.blogbloke.com/facebook-stupid/ (^ ^)

  7. Blogs are for smart people. Facebook is for Dullards http://bit.ly/hZsixm

  8. RT @BLOGBlokeTips: Blogs are for smart people. Facebook is for Dullards http://bit.ly/hZsixm

  9. Blogs are for Smart People .. Facebook is for Dullards. http://bit.ly/emvyCl

  10. RT @tonnet: Blogs are for Smart People .. Facebook is for Dullards. http://bit.ly/emvyCl

  11. […] It’s easy to have that debate when we talk about our choices and what we watch… but what about when we don’t have choices? Google and Facebook are robbing us of this and dumbing down the search and social interactions we get on the web. There’s not much I agree on with Eli Pariser of MoveOn… but this is one conversation that needs to happen. As my good friend the Blog Bloke states, Facebook is making us dumb. […]

  12. […] It’s easy to have that debate when we talk about our choices and what we watch… but what about when we don’t have choices? Google and Facebook are robbing us of this and dumbing down the search and social interactions we get on the web. There’s not much I agree on with Eli Pariser of MoveOn… but this is one conversation that needs to happen (click through for the video). As my good friend the Blog Bloke states, Facebook is making us dumb. […]

  13. @WernerFailmann @teamkanzler Smart people use Twitter, … http://t.co/wC5xFLEX

  14. @WernerFailmann @teamkanzler Smart people use Twitter, … http://t.co/wC5xFLEX

  15. @DalejKoppNotes Blogs are for Smart People .. Facebook is for Dullards http://t.co/aZo7tVSA

  16. @DalejKoppNotes Blogs are for Smart People .. Facebook is for Dullards http://t.co/aZo7tVSA

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