Buying Credibilty in the Blogosphere
It never ceases to amaze me how many self-proclaimed expert bloggers there are floating around these days, chock full of blog tips and advice yet most of them have not been blogging long and haven’t even made their own template or theme!
Have you ever noticed that? Apparently they couldn’t write code if their lives depended on it so they hired someone else to do their dirty work.
Those of us who are experienced in technology can easily tell their knowledge is rudimentary at best. They are just scraping information from the rest of us and then regurgitating it back again.
For example, I’m the first blogger to blog about the topic of blogging but there are now hundreds of pretenders who are competing with me in my niche that I created. But I know for a fact that at least 99% of them are new bloggers and didn’t even make their own blog.
I find that very interesting. Don’t you?
I wouldn’t be surprised if some are hiring ghost writers to write their posts. Judging from some of the comments that I’ve seen them make I don’t think I’m exaggerating, and some are even a-listers.
I’m convinced that they heard about this newfangled technology called blogging and decided it was something they could exploit. So they went shopping and bought the best templates/themes money can buy and hung their shingle, with Google supplying a never-ending stream of fodder.
Or in other words — they purchased instant credibility (or so they thought).
Is it just me or is there something wrong with this picture? Personally I think it’s criminal, or at the very least fraudulent.
Shouldn’t you at least have some experience and be able to build your own blog if you are going to pass yourself off as an “expert” blogger? Or am I just obsessing over this?
(As the Bloke walks off into the sunset muttering to himself).
Tip: Next time when you are reading your favorite “expert” blogger, read their “about” page and see what experience and credentials they have. Then scroll down to the bottom of their blog and look for the fine print. There you will find in teeny-weeny print the name of the real expert who made their blog.