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Branding Your Blog

Blog BlokeYou must have noticed by now that this blog has had a major makeover. The changes are a result of conversations that I’ve been having with my friend Mike over at Twenty Steps.

He brought to my attention there was some confusion over my blog’s brand that needed my immediate attention. As a result I have made a few (big) changes that I think are positive and should hopefully rectify the problem.

I also thought that by discussing it here it could be a learning experience for all of my readers so you can learn from my mistakes as you brand your own blog.

The major problem with this blog was the identity of the brand. As you know my blog persona is “Blog Bloke“. Many years ago I created Blogbloke.com, but along the way I suffered a health problem which put my blogging on hiatus.

So I changed the blog into a newsfeed site which has now since become TECHBloke. It has become a popular source of information for my readers and was nominated for a best blog about blogging award.

Since changing the original blog I decided to leave it as is and start a new blog for my personal blog. Hence, InstaBloke was born.

But after talking to Mike I soon realized that I had to clarify my brand for this blog. I was reminded my brand really is “Blog Bloke” but it wasn’t being reflected in this blog and was therefore confusing to the public.

Our conversations helped me to get my perspective and realize all the more that I had to re-brand this blog to reflect my brand Blog Bloke to avoid any more confusion.

Subsequently I created a web 2.0 style logo for Blog Bloke to reinforce the brand. Just like my blog site design, I never contract work out. I like to challenge myself and learn new things so I had to brush up on my Photoshop skills.

I am also in the process of migrating the original blogbloke.com url over to this blog. That will of course cause headaches of it’s own because I could lose valuable backlinks if it’s not done correctly. So I am doing this slowly to avoid making any more mistakes than I already have.

Another suggestion Mike made that I liked was since I’m writing semi-anonymously it would be a great idea to make a caricature of myself and give the old geezer an extreme image makeover. I’ve always wanted to do that and hence, the very cool Wee-Bloke was born which you will now find in the right-sidebar.

What’s the moral of this story?

Whatever you do, don’t make the same mistakes that I’ve made. In the early stages of planning your blog have a clear idea of what your vision is and make certain that your brand is obvious and correctly describes your niche. It also helps to avail yourself with ideas from your blog friends to keep your perspective.

There are still more changes coming down the pipeline but all in all I’m quite pleased with the results.
What do you think? Does it look any good or have I missed the mark (again).

P.s.: I should also thank my 11 year old daughter. She is the last word on any changes that I make to the design and I highly value her keen eye for aesthetics and detail. Thanks for the blog tips sweety. You’re my number #1 Blokester.

She has been using computers before she could walk and Daddy’s little girl. She will also be starting her own blog shortly showcasing her amazing artistic talents (as soon as the old man has time to get around to helping her with it :).

Further reading: Characteristics of Online Branding.

Written September 18th, 2007 by | 13 Comments | Filed under: Blog Tips, Business Tips, Design Tips , , , , , , ,

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There are 13 Comments so far to “Branding Your Blog”

  1. I like it! It’s a much cleaner design.

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  2. I love the new logo and the WeeMee. It fits Brand Bloke much better, in my opinion. It’s cleaner and works really well with the current header.

    The next step for me would be to take the green and white b’s in the logo, mash ‘em up and make that your favicon. Continue to establish the Bloke brand.

    Putting all of the various sources into the one Bloke brand can only help strengthen your position and I’m genuinely honoured that you took my points on board.

    Now…let’s get on with the move to WP ;)

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  3. Thanks for helping me to get my perspective again Mike. You’re a good friend.

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  4. Thanks so much Kirsten. I know you wouldn’t say that if you didn’t really mean it.

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  5. I like the blog bloke figurine. Looks pretty cool and I’m also digging the new branding on the site.

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  6. Thanks Jeffro2pt0. I really hope you guys aren’t just trying to be nice. I’m also debating whether or not to lose the globe. Any ideas?

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  7. I’d say lose the globe personally. I think most people accept that blogging is global and I also think that it unbalances the header and you’re unbalanced enough as it is ;)

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  8. I love the new Wee-Bloke! He’s cool. I agree with Mike - I would get rid of the globe. It just doesn’t feel as friendly to me…I don’t know why…

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  9. Mike, it’s that vertigo thing. I had no idea it was that obvious.

    Thanks Brooke. That’s 2 against the globe so far.

    Nobody except Mike has commented on the new logo design above the globe. Any opinions?

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  10. Looks good. I like the banner and the little guy standing in for you.

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  11. Thanks Curtis. I guess the wee-bloke is a lot easier on the eyes than the old bloke.

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  12. Hey Blog Bloke,

    I think your little dude is cool. You should check out http://www.MiniMeGifts.com and get your own figurine or bobblehead made up. That would be a nice addition!

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  13. The most important in your blog branding technique is do things that your blog visitors won’t forget your blog.

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