How NOT to Brand Your Blog
Are You a Theme-A-Holic? Be Honest Now…
Confession is good for the soul — or so they say. A reader recently confided to me that he is a “Wordpress theme addict”. Because there are so many free themes available he is constantly changing his template almost as often as his underwear. (I’m just kidding of course but you get the point).
I suspect that there are a great many of us who do the same so I thought I would write a short post explaining why this is not a good idea.
Of course making minor repairs or tweaks are a necessary part of a blogger’s life, but that’s not what I’m talking about here. I’m referring to making frequent changes to your blog design that could render your online home unrecognizable.
I cautioned him that by changing his theme too often it is self-defeating and diluting his brand.
Or in other words your blog design is what defines your online presence and should reflect you or your niche topic.
So if you are constantly changing your blog design it will be confusing to your readers.This is just as important for personal bloggers who want to develop an online following as it is for business.
For example, if you wanted to try on different clothing you wouldn’t do that in your front yard now would you? Of course not, or at least I hope you wouldn’t.
Just as you would change your clothing in the privacy of your own bedroom, why not make another blog and change your online clothing in private? There you can experiment to our heart’s delight.
Here’s another way of looking at it. If you were constantly re-painting your house and building new additions your friends might no longer recognize it. They will think they’ve visited the wrong address and pass you bye.
Keep changing your hairstyle, wardrobe or your overall image often enough and pretty soon your friends might even think you’re a little flaky.
So what makes your online home any different?
My advice is don’t keep changing your blog design too drastically too often. Experiment on another blog away from the public eye and when you make your decision on a design stick with it.