Blogging Infomercials: Making New Money Online the Old Fashioned Way
$$$ But Wait… There’s More, so Don’t Touch that Dial ! $$$
This is a topic that has burdened my heart to the point that I can no longer remain silent. Certain fellow bloggers have teamed up to repackage their Six Figure Blogging course. Looks good on you guys, but…
Now please don’t get me wrong. I have nothing against making money online via passive income sources such as advertising. But this sort of hype selling really makes me uneasy. To me it smacks of huckstering. Am I wrong?
It looks like something that I would expect from watching a Kevin Trudeau infomercial on late night TV. You remember him don’t you. He’s the kingpin of late night hype, slogging products with unsubstantiated claims and boasts of “buy my course and get rich”, or “for little or no money down”, or “buy my book and it’ll cure all that ails ya”. Sounds familiar?
Let’s step back a little. I thought the blogosphere was about sharing ideas, information and collaboration… not dipping into each other’s pockets. So if you guys really have all the answers then why not just post about it? I thought that’s what bloggers do. Or maybe you already have and just finessed it into a money-making scheme. Or like evangelist Kawasaki likes to preach “When you post — think book”.
While I have no real problem with that, there’s much talk these days about making lots of money on the net. The blogosphere has become the next brave frontier for hyped-up money-making schemes with flagrant claims of making tons of money.Bloggers who are making these claims should be up front with their income and disclose all of their sources (ie. “multiple streams of income”) that may be contributing to these alleged figures (if they are even real at all). Or perhaps it’s like my bud said:
“$100.00 is six figures to some people, 5 numbers and one period=six figures”
So I have a few question(s) that I will appreciate answered: Anyone can have a great month, but are they consistently making the kind of money they are making claim to? And how can we verify that? Is that monthly or yearly income, and why the “6 figure” hype? Do they guarantee results?
How many bloggers that took the course last year are making anything close to a 6 figure income? Are they making anything close to a 6 figure income themselves? If they are really making so much money then they had better back it up with real proof.
If they are really doing so well why not just give their course away? Follow Bill Gates example and become a philanthropist. We’ll love you all the more for it. But please don’t tell me you are selling it for our benefit so we will appreciate it all the more. I’ve been there and heard that line already.
Ok, so I’m going to come right out and say what I feel in my heart and let the chips fall where they may. I’m really sorry to have to say this (and I run the risk of being flamed) but here goes — I don’t buy the schpeel (no pun intended) and neither do I like it. I don’t mean to knock them but in my opinion they have crossed a line that ought not have been crossed. So sorry, but that’s how I feel.
I repeat, I have nothing against making money online. I’m certain that they have good information in the course, albeit I’m also certain I could find most of it already online in the great Recyclesphere (and for free). I myself have probably published similar information over the course of my career in blogging.
But that’s not the point. It’s the HYPE that I object to… selling people exactly what they want to hear. Anybody can make a million by promising to make them a million. There’s always enough gullible people out there that are only too willing to open up their wallets. But if they really want to go down that road then they had better be prepared to back up what they promise (or infer).
We all want to attract more readers, and writing catchy phrases in our titles about making money is an easy way to do that. Let’s face it, everybody wants to make more money, but there’s also a line that should not be crossed (or at least as far as I’m concerned).
If you are going to sell the dream — back it up with real world proof or forever hold your peace. I say that with all sincerity and no malice intended.
Come on guys, this was in bad taste and you can do better than that. My advice is stop staying up so late and leave the hypesters like Kevin Trudeau and his snake oil selling ilk on TV and out of the blogosphere.
So what do you think. Is there a place for this sort of stuff in the blogosphere? Or have I overreacted?
Now if you will please excuse me I have to get back to finishing my latest book: “Making (Me) Millions Online: A Blogger’s Fantasy Come True”. It should be available at Amazon.com before the end of the month. Woohoo!