Blogging: What’s the Return on Investment?
For some firms blogging has become a valuable and trusted networking tool for professional services firm. The old adages of the FLEE acronym — find (a potential client), listen (to their needs), and then engage and empower them, are the very principles a blog are built upon. According to Susan Ward, director of marketing, and William Ward, partner, both of New Jersey’s Carlin & Ward LLC:
They’ve been very happy with the return on the initial investment — about $1,700 in startup costs and annual maintainance fees of $2,400. He’s become a resource to reporters, who often automatically go online in search of sources for articles, and he has about 200 regular subscribers to an automatic e-mail that’s sent out when he posts a new entry.
You can read more about it at WebCPA.