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Blog for Dollars: Big Business invades the Blogosphere

CMSwire reports that blogging for business is gaining massive momentum. Case in point: Gawker media has partnered with Nike to launch its first paid blog called Art of Speed.

The input of dollars will likely be the precursor for the next evolution of blogging tools. That is exciting news, but will it mark the end of the blogosphere as we now know it? It will certainly be different that’s for sure.

Written June 10th, 2004 by | 1 Comment | Filed under: Miscellaneous Blog Tips ,

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There is One Comment so far to “Blog for Dollars: Big Business invades the Blogosphere”

  1. I don’t think the commercial players such as Nike will dent the ‘free-world’ space of the blogosphere as we know it. In this case the sheer numbers of private, not-for-profit bloggers far outnumbers the limited number of corporations that would be likely to go down this road. After all let’s not forget that if Nike wants to concentrate simply on selling their golf balls etc… they are likely to have blogs which have a biased opinion about their own product. So if you want the real info and safe reviews, readers will automatically seek out non profit bloggers! Either way, it will be interesting to see how this plays out - looking forward to an update!



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