Blog and Podcast Advertising is Growing

According to research released today by PQ Media, the combined spending on blog, podcast and RSS advertising jumped 198.4% to $20.4 million in 2005, and is expected to continue growing another wopping 144.9% to $49.8 million this year! But podcast advertising, (nonexistent until 2004), is expected to be an even larger market than blog advertising by the year 2010. The culmination of more than six months of primary research, the report is the first source to define, size and structure the burgeoning alternative media sector.

Blog advertising accounted for 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising, collectively known as user-generated online media. But the blog segment will comprise only 39.7%, or $300.4 million, of overall expenditures in 2010. Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% to $327.0 million in 2010, when it will be a larger market than blog advertising. RSS advertising, non-existent until mid-2005, generated $650,000 in 2005.

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