Your Blog is Your Online Resume, Brochure and Business Card
When I’m looking for work all too often I’m asked for my resume. When that happens I just smile and say I haven’t made a resume in years. Then I point them to my blog and say “there … that is my resume”. And when I tell them I also do the design, coding and writing they are sold on the spot.
Yes, I get clients just by referring them to my blog. There is no better resume, brochure or business card for building a reputation than a good (and real) blog.
Why? Because it takes a little more effort and talent to create a great blog in comparison to only having a social network page for example.
When I say “real” I don’t mean a pseudo-blog or page on a social network like Facebook or Google Plus. I’m talking about a real blog that is on a real blog platform such as Wordpress and Blogger (Wordpress preferred).
What got me thinking about writing this post was when I visited the webpage of a social media ‘expert’ and it was only a background pic with no content … only a couple of links to social networks.
It also got me thinking about the so-called pro bloggers who will tell you that a blog is only about curating content and tricking readers into joining their email list for the upsell. The problem with that strategy is the ethics can be shady. (Click on the ‘blog ethics’ and ‘content curation’ links below for more info.)
If you are in this game for the long haul then your integrity should be important to you and I don’t recommend any method of blogging that may put your integrity at risk. There are better ways to make money blogging without sacrificing your ethics.
The bottom line is your blog is your online brochure, resume and business card all wrapped into one for showcasing your talents, knowledge, experience and getting new business.
Believe me it works.
When it comes to making money in social media slick talk and tricks only go so far. Show them something that’s for real. Get a real blog and make it into something great.