<   Prior Home         Share Blog Bloke     Share Blog Bloke Tips       Share to Twitter       Share to Facebook       Share to Twitter       Share to Google Plus       Share to LinkedIn       Pin this       Get Updates            
        Next   >  

The Blog French Connection

The French are getting it… which only proves that making love and eating rich pastry isn’t their only favorite pastime:

“Thanks to blogs, the Internet has become a primary source of information for French Internet users,” say Laurent Florès, CEO of crmmetrix. “Now considered more critical and more interactive than other forms of interconnectivity, blogs bring people closer. This marks a significant move from “interruption marketing” to “conversation marketing”, where listening and conversing become critical for brands and organizations as a source of listening to and learning from what people are saying about them.”

The top three subjects for French Internet users are “news” blogs (54.2%), while 46.2% refer to music blogs and 41.6% to cinema blogs.

“It is interesting to note that brands are right there too”, say Guillaume Weill, Managing Director of crmmetrix Europe. “Nearly one quarter (22%) say they consult blogs to get brand information. Clearly, brands need to be listening, to be in line with ever-changing brand perception and image. And as the blogosphere in France grows, this will become even more important for brand managers to track.”

“The diversity of interests confirms the richness of blogs as an information tool. It’s a safe bet to say that the next French presidential election in 2007 will involve the Internet and blogs to an unprecedented level,” adds Laurent Florès, CEO of crmmetrix. “Indeed, news subjects already interest more than 50% of blogs readers, and this independent of their age or gender. Blogs with political content are for the moment more consulted by older men, but more than 80% of general blog readers judge the information credible”.

Personal blogs are by far the most consulted (90%), followed by group and association blogs (46.3%) and media blogs (38.2%). Nearly one-third (29.9%) of French blog readers have visited a brand’s blog. Brand blogs offer brands managers an incredible opportunity to dialogue and exchange with their customers, and even if they want to express dissatisfaction, almost all (98%) consider this can have a strong positive influence on the brand image.

Laurent Florès concludes, “The first results of BaroBlogs™, the Barometer of the Blogosphere testifies to the opportunity for brands, companies, and other organizations to better listen and understand their customers. For brands ‘to be in the conversation’ speaking to them is not enough any more - it is fundamental to first listen! Check in again at the beginning of October 2006 to see what US Internet users are saying about the power of blogs.”

Some key highlights of the study:

“More than one-quarter (26.7%) of the French online population visit a blog at least once a month. One in 5 (18.8%) have posted a comment on a blog and 8.1% have created there own blog. Thanks to blogs, Internet users can become ‘co-creators’ of the Web and, subsequently, of the world, as onliners agree that blogs enable the greatest freedom of expression (92.2%), are both reactive and interactive (81.3%), create a closest possible relationship between people (75.7%), and are considered more critical than any other source of information (62.9%).”

You can read the full study @ Customer Listening Blog.

Related links: instabloke, blogging, business, marketing

Written July 24th, 2006 by | 16 Comments | Filed under: Business Tips

Thanks for Sharing     Share - enable java in your browser Share to Twitter            

Did you enjoy this article? Keep up to date with Blog Bloke Tips the moment it's published by email. Your Privacy is Guaranteed and will not be shared with anyone.

Keep it real with Blog Bloke Thanks for reading the original Blog Bloke. You can read more about me here. Contact me if you have any questions, tip requests or if you would like to be a guest blogger. Keep it real every day and subscribe to the newsfeed, share with friends or follow me.

    Subscribe to the Newsfeed     Share to Twitter     Share to Facebook     Share to Google Plus     Pin this     Share to LinkedIn

Got an opinion? Let's be real and start a conversation:

It's your turn to tell Blog Bloke what you think, ask a question or suggest another blog tip. Don't forget the comments policy and I'm looking forward to reading what you have to say.

There are 16 Comments so far to “The Blog French Connection”

  1. excellent, a really nice article.

      Reply   ·   Share Share Blog Bloke Tips  

  2. Very nice article you made here. It really encourage me to do more blogs not just for me but for all the people who loves to read.

      Reply   ·   Share Share Blog Bloke Tips  

  3. Great little site. loads of good presentation there. really makes good sense. Nice blog to visit.

      Reply   ·   Share Share Blog Bloke Tips  

  4. Nice post. I like reading statistics. But I think 50% for music + cinema is quite a big percentage. Not sure though.. you may be right. Thanks for the info.

      Reply   ·   Share Share Blog Bloke Tips  

  5. Nice job Frenchies! :-D
    If only the majority of Americans would get their news from liberal blogs rather than Fox News.

    Indie Lumberjacks last blog post…How to be Indie:

      Reply   ·   Share Share Blog Bloke Tips  

  6. A very informative blog. I am having a good time reading blogs that are related to my own, especially like this which appears not as a spam blog. Unlike most of the blogs created lately. This one is very very educational. Thanks and keep up the good work.

      Reply   ·   Share Share Blog Bloke Tips  

  7. This is interesting, I wonder what the stats are for the US?

      Reply   ·   Share Share Blog Bloke Tips  

  8. Nice blog about blogs… its good to know the exact percentage here, you are doing good..

      Reply   ·   Share Share Blog Bloke Tips  

  9. Blogging about blog is a nice niche

      Reply   ·   Share Share Blog Bloke Tips  

  10. Great info. Its all about the keywords and serps!

      Reply   ·   Share Share Blog Bloke Tips  

  11. nice info pal..keep em coming :), I certainly will come back later

      Reply   ·   Share Share Blog Bloke Tips  

  12. I think that many people would benefit from a direct information source rather than the effects of scare tactics from the American media.

      Reply   ·   Share Share Blog Bloke Tips  

  13. Solid article mate and Dave you’re right!

      Reply   ·   Share Share Blog Bloke Tips  

  14. I think that we need to focus on world authoritative news sources that don’t have an obvious slant towards their reporting. I’m an American I don’t trust our media whatsoever! I feel that the BBC news is ten times better CNN. Don’t get me started about Fox news.

      Reply   ·   Share Share Blog Bloke Tips  

  15. Cool article, although I would have like to know how many blogs were tested to get the results, as well as blog types…
    As for the interest in music, french are also known for their love of music. Indeed,the french audio production may be the most prolific in europe.

      Reply   ·   Share Share Blog Bloke Tips  

  16. This blog rocks! I have always like blogging, it lets me express my thoughts and it becomes a theraphy to me too. My contents are always unique. Although i search for ideas to other blogs but I made sure that my content with be totally different, related though but it’s always original.

      Reply   ·   Share Share Blog Bloke Tips  

Share     Share this article with your friends

Subscribe to Better Blog Tips Newsfeed   SUBSCRIBE to Bloke Bloke's Articles (Newsfeed)

Subscribe to Better Blog Tips Newsfeed   Subscribe to only Comments for this Article | TrackBack URL

You can also use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>