Bill Gates declares War on the Blogosphere
Warren Buffett, the legendary investor and moving force behind Berkshire Hathaway, was in attendance at the eighth annual CEO summit put on by Microsoft in Redmond, Wash. Also on hand were Barry Diller of InteractiveCorp, Carly Fiorina of Hewlett-Packard, Jeff Bezos of Amazon.com and Dell Inc.’s own Michael Dell.
They all heard Bill Gates describe blogs and RSS feeds as tools that “make it very easy to communicate” with customers, suppliers and employees.
The result, according to New York public-relations executive Steve Rubel, is likely to be a number of meetings of executives and their PR people and IT managers to explore this “blogging thing Bill Gates talked about.” Rubel, of CooperKatz & Co., also wrote Friday morning, “The blogosphere changed. It feels very much like 1995 all over again.”
Gates’ endorsement of blogging, Rubel said, is likely to lead to more businesses using it: “Bottom-up business communication will only gain steam here.” But there’s more to the story. Gates’ comments were also “a veiled declaration of war on Six Apart, Userland, Google and anyone else who makes blogging tools.”
Another innovation from Microsoft? How many times have we heard this before? Microsoft uses its muscle to take over a burgeoning market only to tarnish it with a third-rate product. Ugh! Yes, “the blogosphere changed”. But for the better? Watch out fellow bloggers. Big business cometh.