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Big Media Wants a Piece Of Your Pod

So far, podcasting has been very sexy, but not profitable. Rush Limbaugh may make a few additional nickels by delivering podcast to members of his 24/7 Club, but, over all, podcasting is yet another media modality in search of a business plan.

The ruling media elite are quickly adopting the methodology and technology of the insurgency, attempting to co-opt something that was meant to tip them over. This time, the revolution will be televised, broadcast and published.

In so doing, major media are attempting to transform a grass-roots movement into an Astroturf replica that resembled the new, new thing, but would still allow them to hold the high ground.

Read more at NYT.

Written July 5th, 2005 by | Filed under: Podcasting Tips

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