Big Media Wants a Piece Of Your Pod
|So far, podcasting has been very sexy, but not profitable. Rush Limbaugh may make a few additional nickels by delivering podcast to members of his 24/7 Club, but, over all, podcasting is yet another media modality in search of a business plan.
The ruling media elite are quickly adopting the methodology and technology of the insurgency, attempting to co-opt something that was meant to tip them over. This time, the revolution will be televised, broadcast and published.
In so doing, major media are attempting to transform a grass-roots movement into an Astroturf replica that resembled the new, new thing, but would still allow them to hold the high ground.
Read more at NYT.