Big Business Invades the Blogs

I’m Bloggin’ It! Free McCoffee for the next ten commentors over at McDonald’s blog. But hurry while supplies last:

And you thought the blogosphere was already crowded? In the words of my great grandpappy “you ain’t seen nothing yet”.

Corporations as massive as McDonald’s and General Motors are wading into the online “blogosphere” - with employees and even business-suited executives setting up their own weblogs as a way to nurture ties with their tech-savvy customers.

Obviously it’s early days and we’re not 100 per cent sure how it’s all going to work, but the ability to have a company or a concept made human by virtue of the fact somebody is really talking about it as opposed to just advertising or issuing press releases about it, that seems to be really hitting a positive note with people.

You can read more over at the Business Edge.

Related links: instabloke, blog, weblog, blogging, business, marketing, mcdonald’s