Be Your Own Blog Ambassador: A 5 Step Strategy to Building a Dynamic Blog Community
There is a lot of talk these days about “community managers” in social media for businesses, yet very few talk about being a community manager for a blog. It seems to me part of the problem is many bloggers don’t realize our blog (your blog) is in fact the hub of YOUR online business, and as such we need to think beyond the obvious of just writing a post and saying … “here it is, come on over and post a comment”.
(To be honest that is boring, spammy, and at worse it is terrible marketing).
So what exactly is being your own community manager, and how the heck do you make it work for you? Lets start with a simple and focused definition of what I think being a blog community manager should entail.
For me being our own community manager is when we become the ambassador of our blog, which includes many tasks from monitoring our blog to talking to others.
That sounds pretty good and high and mighty, but what exactly does it mean? As an ambassador to your blog you will need to learn to wear many hats, and here are just a few of them:
1. Basic Blog Maintanence:
- Check your blog for comments and answer them regularly;
- Check your social communities for comments, retweets, messages and reply or say thanks;
- Use a tool like Google alerts to see what is being said about your niche/brand/blog. Go there and answer them as required.
2. Scan your newsfeeds and look for relevant articles that are interesting, media that you can share with others or get ideas for different blog posts that you can create. There are so many kinds of newsfeeds that a blogger can use to keep on top of their niche. Pick the ones that work for you (and if you use something always be sure to give credit where it’s due).
3. Engage! Engage! Engage! Use your social communities to its full advantage. Join in conversations with others, be helpful and answer questions if you can, prepare tweets to be scheduled throughout the day (and night). Remember — social communities run 24/7 and it is important that you reach people with worthwhile news even when you sleep. One tip that I will share is simply wishing someone a happy birthday. People feel special if you send them a personal greeting and what a great way to engage with others.
4. Monitor your Web Analytics! Without knowing what is going on within your blog you are running blind and not getting all of the juice that you should. Look for relevant information such as traffic, hits, visitor behavior, subscribers, trends, notable links, etc.
5. Be a Welcome Wagon: Editor’s note: A good ambassador always makes their guests feel welcome, puts out fires and encourages proactive discussion.
What I have described here is the not the only way to becoming your own blog community manager. But it is a good place to start, and the reality is that just as life happens not everything will run smoothly. So be aware of this and adapt as needed.
Did I say five steps? Being an ambassador is something to strive for in your blogging career, and while the points I have mentioned are some of the nuts and bolts for creating a good community management strategy for your blog there is one point that I can’t stress enough:
Or as BLOGBloke likes to put it — Be REAL! Like it or not we are all blog ambassadors, and a good community manager will do everything they can to build trust, and not do anything that will undermine that trust!
Have I missed anything? Is there anything else that needs mentioning? I hope you will share here what you have learned so that we can all benefit from each other’s experiences.
As always when I end a class I usually give you a little something to enjoy to bring a smile to your face, and today is no exception.
*Editor’s note: I hope this will be the catalyst for a conversation amongst us bloggers. Somewhere along the way we got sidetracked and lost ground to social networks and it’s time that we get back in the game and make social media work for us. After all we bloggers are the original social community, and as Dianne pointed out we need to get back to basics again. A good place to start is becoming a good ambassador / community manager with your blog. Before you leave I hope you will take a moment to share your blog tips here with us. Blog on!
..edited by Blog Bloke