Ads Making Overture in RSS
No matter what the technology, business will find a way to exploit it
Amid all the intense discussion over whether advertising has its place in RSS, online ad powerhouse Overture Systems has quietly entered the game.Overture is now working with FeedBurner to deliver the ads via a system that combines Overture’s contextual matching technology with FeedBurner’s posting and processing services.
FeedBurner acts as a clearinghouse, offering services for publishers that include formatting into both RSS and Atom formats and tracking where and how often feeds are displayed.
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