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2014 Predictions from your Friendly Neighbourhood Blog Bloke

I was reading an article titled “5 Predictions for Social Media in 2014” by Inc.  I don’t normally write new year predictions because the contrarian in me doesn’t like to follow the crowd.  (I know, I’m a troublemaker.)  But this article caught my eye and I couldn’t resist.  I have quoted the author below, followed by my ever-so-insightful comments. ;)

So let the games begin. This is what the author had to say:

Pay to play:

Facebook has changed its news feed algorithm in a way that hurts organic reach. Twitter is a public company that must drive revenues. Google+ has introduced ads. LinkedIn has promoted updates. Getting consumers’ attention in social media is becoming increasingly difficult. In 2014, we will see increased pressures on companies of all sizes to pay to sponsor their posts to get more visibility. This will be hardest on small businesses, which obviously have fewer resources for marketing than big brands. It means you’ll have to be prepared to not only create great content for social media, but also perhaps pay the social networks to promote that content.

Pay to Play?

My 2014 prediction is .. as ads become more intrusive, everyday people and small business get lost in the shuffle, and social networks abuse our trust/privacy .. they are cutting their own throat in the long run as users will look for somewhere else to play.

It would be arrogant for the top social media networks to think they can have it all their way and can’t be toppled.  Still don’t believe me?  Then read this “Teens are Leaving Facebook and Where they are Going“.

Erasable media

Everybody wants to buy Snapchat, and eventually, more and more grownups will begin to actually use it. With sharing consistently increasing, as Mark Zuckerberg correctly predicted, and privacy an increased concern, as he didn’t correctly predict, 2014 will see a rise in disappearing, erasable media. In addition to Snapchat, you’ll see existing social networks begin to offer media that is even shorter lived than the content currently in our feeds. This means that you’ll have to prepared to have the results of your hard work in content marketing literally vanish. Source.

Erasable media?  I think that is prophetic and here’s why.

First of all I looked at Snapchat but wasn’t convinced of its servers’ security and whether the media was in fact erased.  I make it a policy to not trust 3rd party services on the cloud with my sensitive data.  Do you think I’m being paranoid?  Then please read this.

Nevertheless this conundrum is a double edged sword.  What if you want your digital media to last forever like I do?

(As well as should business. Think long tail for SEO.)

As time goes by people will wake up to the fact that a blog is the only serious medium that will enable our hard work to last forever.

Social Media can be fun but it is also transient.  Faddish.  Here today and gone tomorrow.  If you really want to leave your mark online only a blog can give you that.

After all, isn’t that what we really want?  Think about it.  

Blogs are online real estate.  Something that we own.  When Facebook and the others aren’t cool anymore your hard work will be gone forever.  Poof. 

Or as Jeffrey Zeldman said:

Blogging may have been a fad, a semi-comic emblem of a time, like CB Radio and disco dancing, but independent writing and publishing is not. Sharing ideas and passions on the only free medium the world has known is not a fad or joke. We were struggling, whether we knew it or not, to found a more fluid society. A place where everyone, not just appointed apologists for the status quo, could be heard. That dream need not die. It matters more now than ever. Yes, recycling other people’s recycling of other people’s recycling of cat gifs is fun and easy on Tumblr. Yes, rubbing out a good bon mot on Twitter can satisfy one’s ego and rekindle a wistful remembrance of meaning. Yes, these things are still fine to do. But they are not all we can do on this web. This is our web. Let us not surrender it so easily to new corporate masters. Keep blogging in the free world.

There is so much more that blogs can do.  So I’m predicting for 2014 a resurgence of blogging.   More of us will return back to our blog that we abandoned, spend more time on our blog than social media (me included) and/or start up a new one.

And so my friends … Blog On!

Written December 21st, 2013 by | 12 Comments | Filed under: Blog Tips, Business Tips, Personal stuff, SEO Tips

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There are 12 Comments so far to “2014 Predictions from your Friendly Neighbourhood Blog Bloke”

  1. This comment could go on for a novel length amount of time. So in the interests of keeping your attention span -

    1) I predict a ‘dot com’ like boom and bust via online businesses whose assets exist purely on paper, and not as real assets. In short, a repeated cycle of overvaluation fed by ‘hype’, rather than economic realities.

    2) The more an SM site invades the privacy of the user, the more the user is encouraged to continue to a site ‘presenting’ a seemingly better ‘no privacy invasive’ face (be this real or false).

    3) The law enforcement aspects of such sites will be undermined the more the user realises the law enforcement is in place. RE: ‘if you watch me, I wont call you’. ‘Call anonymously’ - NOT!’.

    4) The publication of ’spying/privacy invasive’ mechanisms may cause paranoia amongst those who have not done wrong, yet are in fear of their rights being invaded —- leading to a mindset of ‘I just don’t use it anymore’.

    6) Paranoia may lead to mental illness which is growing as a source of health concern, thus, is becoming a very large expense to health departments.

    6) George Orwell was a great writer.


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    Reply by: Blog Bloke at 7:42 pm said...

    Well said … and thanks. Orwell could never have imagined in his worst nightmare how far things have become.

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    Reply by: Jennifer Ford at 8:25 pm said...

    Yes. Considering the year the novel ‘1984′ was written the man had a wild, yet prophetic, imagination.

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  2. Blogging was indeed Next Big Thing to do in 2008.

    But Real bloggers got drowned amongst the hordes and masses of Fakes.

    Blogging is hard work and making money online is not easy. So Now I see the waters recede. A lot of fakes have disappeared. I am looking through my contacts, blog directories and other places only to see dead links.

    The real bloggers are still there. Figuring out what steps to take next.

    I hope real bloggers can still find their audience in 2014.

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  3. Yup, yup, and yup. Serious bloggers are still around and the others hopefully are going to reconsider all their time spent on social media. The landscape is changing again and it’s a matter of priorities.

    It’s a no brainer. Do you want to leave something that’s real and tangible and will last? Then blogs are the only option.

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  4. As always your blog post is one that invites a conversation and invites different points of view ( yay)

    The function of a blog has always been one of sharing information, it was THE home and social media was the place to visit..somehow it has gotten turned around and I’m unsure if this can be really turned around even though we are all aware of the transient nature of the different social networks.

    I read a post that I think will be of interest to you and if it’s O.K, I am going to post it here because it talks to some serious issues that I have also been observing over the last while.

    It is titled “The blog is dead, long live the blog” http://www.niemanlab.org/2013/12/the-blog-is-dead/

    I personally would like to see blogging make a good comeback or at the very least evolve enough to have people WANT to blog again, but confess I am uncertain of how that can be done…do you?

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  5. That post is a load of nonsense and one look at the simplicity of the blog belies the effort put into it. Nevertheless let me respond to a couple of points:

    1. A reason why he is seeing more referrers from social media is marketers are teaching bloggers it is okay to steal content without linking. Thereby killing the conversation. Nuff said.

    2. The inference he makes about various blog designs does not mean that it is not a blog just because it varies from the standard of what we perceive to be a blog. It is still blog technology and remains very much a blog. Blogs are only evolving.

    3. Building mobile apps merely means business is following a technology shift. No problem there. It does not take away from the fact that blogs are still their home base online and will remain so.

    4. The fact that the most successful social network — i.e. Facebook is a pseudo-blog speaks volumes.

    No, that post was written for controversial purposes. Contrarian link bait just to grab attention.

    Bleh. Just like journalism, blogs are changing but are definitely here to stay.

    By the way, what would make you WANT to blog again Diane?

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  6. Thanks for dropping by Max.

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  7. I totally agree! 2014 should be the blog year, all the people are not so much engaged with social websites and need something new!

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  8. Thanks for your interesting article! Are you sure about all your predictions?

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    Reply by: Blog Bloke at 6:46 pm said...

    Yes I am certain, and it has has already come to pass.

    If however you are taking a swipe at my lack of writing it is because I suffered a devastating personal loss this year, which I will be writing about shortly.

    Thanks for dropping by.


    P.S.: Nice to know that content ‘curators’ are still dropping by to rape my content.

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  9. […] this evening, I commented on Blog Bloke saying how Blogging was a fad in 2008. Blogging takes discipline and hard work just like a real […]

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